{"id":288971,"date":"2026-07-13T10:44:00","date_gmt":"2026-07-13T14:44:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/07\/13\/apples-steady-iphone-pricing-pays-off-as-rivals-scramble\/"},"modified":"2026-07-13T11:20:06","modified_gmt":"2026-07-13T15:20:06","slug":"apples-steady-iphone-pricing-pays-off-as-rivals-scramble","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/07\/13\/apples-steady-iphone-pricing-pays-off-as-rivals-scramble\/","title":{"rendered":"Apple’s Steady iPhone Pricing Pays Off as Rivals Scramble"},"content":{"rendered":"

Apple’s Steady iPhone Pricing Pays Off as Rivals Scramble<\/a><\/p>\n

https:\/\/www.macrumors.com\/2026\/07\/13\/apples-steady-iphone-pricing-pays-off\/<\/a><\/p>\n

Publish Date: 2026-07-13 10:44:00<\/a><\/p>\n

Source Domain: www.macrumors.com<\/a><\/p>\n

Apple captured a record 20% share of the global smartphone market in the second quarter of 2026, even as worldwide shipments fell 4% year-over-year amid an ongoing memory chip shortage, according to a new report from Omdia.<\/p>\n

It is Apple’s best second-quarter showing on record, landing in what is normally its slowest stretch of the year. Omdia credits this to a strong iPhone 17 upgrade cycle, as well as Apple keeping prices flat across the lineup while rivals were forced to raise theirs. The firm still flagged that Apple raised prices on other products late in the quarter, which raises the question of whether iPhone pricing will follow suit later this year.<\/p>\n

The wider industry slump traces back to a memory chip shortage that has pushed component costs sharply higher, with some vendors reportedly paying several times more for memory than a year ago. Samsung was the only other major vendor to grow, holding the top overall spot at 22% share as Chinese competitors pulled back their lineups and raised prices to cope.<\/p>\n

Omdia expects the squeeze to worsen over the next two quarters as peak shopping season collides with tight supply, pushing vendors further upmarket to protect margins. That is expected to leave fewer affordable options for budget buyers, and adds another data point to observe as Apple heads into an iPhone 18 cycle already facing rising component costs of its own.<\/p>\n

Popular Stories<\/h2>\n

Apple Says iPhone Driver’s Licenses Will Expand to These 6 U.S. States<\/h3>\n

In select U.S. states, residents can add their driver’s license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
\nTo set up the feature, open the Wallet app on the iPhone and tap on the plus sign in the top-right corner. Next, tap on Driver’s License and ID Cards,…<\/p>\n

Apple Silicon is Taking an Unexpected Turn<\/h3>\n

Ever since the Mac switched from Intel processors to Apple silicon starting in 2020,…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple’s Steady iPhone Pricing Pays Off as Rivals Scramble https:\/\/www.macrumors.com\/2026\/07\/13\/apples-steady-iphone-pricing-pays-off\/ Publish Date: 2026-07-13 10:44:00 Source…<\/p>\n","protected":false},"author":1,"featured_media":288972,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.macrumors.com\/t\/4Q56OYwuNrkRPnIuQjszrndWKlM=\/1600x\/article-new\/2025\/09\/better-iphone-17-lineup.jpg","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[80,81],"class_list":["post-288971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphone-17","tag-iphone-18"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/288971"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=288971"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/288971\/revisions"}],"predecessor-version":[{"id":288973,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/288971\/revisions\/288973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/288972"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=288971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=288971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=288971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}