{"id":288134,"date":"2026-07-10T18:21:00","date_gmt":"2026-07-10T22:21:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/07\/10\/how-hotels-can-plug-hidden-profit-leaks-with-ai-and-smarter-technology\/"},"modified":"2026-07-10T19:00:08","modified_gmt":"2026-07-10T23:00:08","slug":"how-hotels-can-plug-hidden-profit-leaks-with-ai-and-smarter-technology","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/07\/10\/how-hotels-can-plug-hidden-profit-leaks-with-ai-and-smarter-technology\/","title":{"rendered":"How hotels can plug hidden profit leaks with AI and smarter technology"},"content":{"rendered":"

How hotels can plug hidden profit leaks with AI and smarter technology<\/a><\/p>\n

https:\/\/hotelsmag.com\/news\/how-hotels-can-plug-hidden-profit-leaks-with-ai-and-smarter-technology\/<\/a><\/p>\n

Publish Date: 2026-07-10 18:21:00<\/a><\/p>\n

Source Domain: hotelsmag.com<\/a><\/p>\n

As hotel owners contend with slowing revenue growth, rising labor costs and persistent inflation, profitability has become the industry\u2019s defining challenge. During the latest episode of HOTELS\u2019 Magazine Webinar Series, \u201cSystem Fix: Plugging Hidden Profit Leaks in Hotel Operations\u201d, executives from Remington Hospitality, Keytel and Hotel Sync discussed how operators can uncover hidden profit leaks and use technology\u2014including AI\u2014to improve margins.<\/p>\n

Moderated by HOTELS\u2019 editor-in-chief David Eisen, the discussion examined where hotels are losing money, how technology should be evaluated and why AI is becoming less of a buzzword and more of an operational necessity.<\/p>\n

Profitability requires more than growing revenue<\/h3>\n

Adrian de Gortari, EVP of Revenue Strategy at Remington Hospitality, said improving profitability requires hotels to simultaneously maximize revenue while controlling expenses.<\/p>\n

\u201cIt\u2019s about growing ADR through the right customer segments and the most profitable channels while finding incremental revenue streams and staying disciplined on expenses,\u201d he said.<\/p>\n

Technology, he added, helps operators make faster and more informed decisions through predictive analytics, allowing teams to anticipate demand shifts and identify cost pressures before they affect the bottom line.<\/p>\n

Djordje Jevtic, co-founder and CEO of Hotel Sync, cautioned that simply purchasing more technology does not automatically increase profitability.<\/p>\n

\u201cBad technology can become another cost center,\u201d he said.<\/p>\n

Instead, he argued that hotels should prioritize three areas:<\/p>\n