{"id":285985,"date":"2026-07-05T08:59:00","date_gmt":"2026-07-05T12:59:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/07\/05\/cbcs-nhl-hockey-loss-points-to-the-need-to-rethink-public-media-for-the-digital-age\/"},"modified":"2026-07-05T11:00:11","modified_gmt":"2026-07-05T15:00:11","slug":"cbcs-nhl-hockey-loss-points-to-the-need-to-rethink-public-media-for-the-digital-age","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/07\/05\/cbcs-nhl-hockey-loss-points-to-the-need-to-rethink-public-media-for-the-digital-age\/","title":{"rendered":"CBC\u2019s NHL hockey loss points to the need to rethink public media for the digital age"},"content":{"rendered":"<p><a href=\"https:\/\/theconversation.com\/cbcs-nhl-hockey-loss-points-to-the-need-to-rethink-public-media-for-the-digital-age-286087\">CBC\u2019s NHL hockey loss points to the need to rethink public media for the digital age<\/a><\/p>\n<p><a href=\"https:\/\/theconversation.com\/cbcs-nhl-hockey-loss-points-to-the-need-to-rethink-public-media-for-the-digital-age-286087\">https:\/\/theconversation.com\/cbcs-nhl-hockey-loss-points-to-the-need-to-rethink-public-media-for-the-digital-age-286087<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-07-05 08:59:00<\/a><\/p>\n<p>Source Domain: <a href=\"theconversation.com\">theconversation.com<\/a><\/p>\n<p>The sudden end of Hockey Night in Canada on CBC television after nearly 75 years on the air came as a shock to many Canadians. <\/p>\n<p>But the end of Canada\u2019s longest running and most cherished television program is an opportunity for the CBC to embrace the sort of transformative change that will help to ensure its future. <\/p>\n<h2>Sports broadcast rights<\/h2>\n<p>The end of an NHL-based Hockey Night has been a long time coming with the increasing value of live sports broadcast rights in a digital media environment characterized by audience fragmentation.  <\/p>\n<p>However, the CBC has retained the Hockey Night in Canada (HNIC) trademark. The broadcaster\u2019s executive director of sports said the CBC intends to use the HNIC brand in \u201csome fresh new ways,\u201d noting that CBC still has \u201ca hockey strategy that already includes PWHL, USports, Olympic and Paralympic hockey, with the potential for more to come.\u201d <\/p>\n<p>A program focused around a range of hockey coverage would serve the CBC\u2019s mandate while offering a striking contrast to the gambling-filled NHL broadcasts that have so irritated many Canadian viewers in recent years.<\/p>\n<p>The CBC should think big and act boldly as it revamps its most iconic program. But CBC must also seize this moment to show Canadians that the public broadcaster has a compelling plan for how it will serve the country in a distinctive manner in the age of smartphones, digital platforms and artificial intelligence.<\/p>\n<p>    <strong><br \/>\n      Read more:<br \/>\n      Should global media giants shape our cultural and media policy? Lessons from satellite radio<br \/>\n    <\/strong><\/p>\n<p>              <span class=\"caption\">Montreal Victoire\u2019s Marie-Philip Poulin hoists the Walter Cup after arriving in Montr\u00e9al following winning the franchise\u2019s first championship on May 21, 2026.<\/span><br \/>\n              <span class=\"attribution\"><span class=\"source\">THE CANADIAN PRESS\/Christopher Katsarov<\/span><\/span><\/p>\n<h2>Prioritizing Canadian digital spaces<\/h2>\n<p>The unceremonious end of the NHL on the CBC suggests the organization was reacting to an&#8230;<\/p>\n<p><a href=\"https:\/\/theconversation.com\/cbcs-nhl-hockey-loss-points-to-the-need-to-rethink-public-media-for-the-digital-age-286087\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CBC\u2019s NHL hockey loss points to the need to rethink public media for the digital&#8230;<\/p>\n","protected":false},"author":1,"featured_media":285986,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.theconversation.com\/files\/745152\/original\/file-20260630-102-w5imjl.JPG?ixlib=rb-4.1.0&rect=0%2C407%2C5060%2C2530&q=45&auto=format&w=1356&h=668&fit=crop","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-285985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/285985"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=285985"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/285985\/revisions"}],"predecessor-version":[{"id":285987,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/285985\/revisions\/285987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/285986"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=285985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=285985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=285985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}