{"id":284506,"date":"2026-07-01T11:08:00","date_gmt":"2026-07-01T15:08:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/07\/01\/sun-group-picks-amadeus-technology-to-run-loyalty-across-its-entire-business\/"},"modified":"2026-07-01T12:05:17","modified_gmt":"2026-07-01T16:05:17","slug":"sun-group-picks-amadeus-technology-to-run-loyalty-across-its-entire-business","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/07\/01\/sun-group-picks-amadeus-technology-to-run-loyalty-across-its-entire-business\/","title":{"rendered":"Sun Group Picks Amadeus Technology to Run Loyalty Across Its Entire Business"},"content":{"rendered":"

Sun Group Picks Amadeus Technology to Run Loyalty Across Its Entire Business<\/a><\/p>\n

https:\/\/airportindustry-news.com\/sun-group-picks-amadeus-technology-to-run-loyalty-across-its-entire-business\/<\/a><\/p>\n

Publish Date: 2026-07-01 11:08:00<\/a><\/p>\n

Source Domain: airportindustry-news.com<\/a><\/p>\n

Article by John Webb from Corporate Communications \u2013 Amadeus, APAC<\/p>\n

\u00a9 Amadeus<\/span><\/p>\n

Sun Group, Vietnam\u2019s Leading Tourism & Hospitality Group, Is Bringing Its Loyalty Offer Onto One Platform With Amadeus Loyalty and Rewards<\/h2>\n

Sun Group has successfully launched Sun Signature, Vietnam\u2019s first fully integrated loyalty program. Powered by Amadeus Loyalty and Rewards, a modular platform to support airlines and loyalty programs across evolving needs, Sun Signature brings together aviation, hospitality, entertainment, healthcare, real estate, and banking under a single loyalty account \u2014 setting a new benchmark for customer engagement in the region.<\/p>\n

\"Someone<\/p>\n

Sun Signature mobile app screen<\/p>\n

\u00a9 Amadeus<\/span><\/p>\n

Guided by the philosophy \u201cOne Signature, Boundless Privileges\u201d, Sun Signature is designed to enable customers to redeem their loyalty points and enjoy privileges seamlessly across the Sun Group ecosystem. Whether flying with Sun PhuQuoc Airways, staying at award-winning resorts such as InterContinental Danang Sun Peninsula Resort or Capella Hanoi, enjoying entertainment experiences at Sun World, accessing 5-star healthcare services or engaging with other businesses within the ecosystem, members can enjoy a connected journey through a single loyalty platform.<\/p>\n

Bui Thi Thanh Huong, Chief Executive Officer at Sun Group, said:<\/p>\n

Choosing the highest standard in the industry \u2011 often regarded as a trusted leader in global loyalty technology and still reaching the market in just four months gave us the confidence to launch without compromising on our requirements or standards. Sun Signature was created with a simple ambition: to recognize and reward our customers wherever they engage with Sun Group. As our ecosystem continues to grow, we wanted to build a loyalty experience that connects every touchpoint into one journey. More than a rewards program, Sun Signature reflects our commitment to creating meaningful experiences, personalized privileges and long\u2011term relationships with…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sun Group Picks Amadeus Technology to Run Loyalty Across Its Entire Business https:\/\/airportindustry-news.com\/sun-group-picks-amadeus-technology-to-run-loyalty-across-its-entire-business\/ Publish Date:…<\/p>\n","protected":false},"author":1,"featured_media":284507,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/airportindustry-news.com\/wp-content\/uploads\/sites\/2\/2026\/07\/cq5dam.web_.800.600.jpeg","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-284506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/284506"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=284506"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/284506\/revisions"}],"predecessor-version":[{"id":284508,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/284506\/revisions\/284508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/284507"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=284506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=284506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=284506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}