{"id":284479,"date":"2026-07-01T10:35:00","date_gmt":"2026-07-01T14:35:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/07\/01\/llms-are-stuck-in-a-groupthink-groove-this-startup-is-trying-to-get-them-out\/"},"modified":"2026-07-01T10:55:06","modified_gmt":"2026-07-01T14:55:06","slug":"llms-are-stuck-in-a-groupthink-groove-this-startup-is-trying-to-get-them-out","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/07\/01\/llms-are-stuck-in-a-groupthink-groove-this-startup-is-trying-to-get-them-out\/","title":{"rendered":"LLMs are stuck in a groupthink groove. This startup is trying to get them out."},"content":{"rendered":"

LLMs are stuck in a groupthink groove. This startup is trying to get them out.<\/a><\/p>\n

https:\/\/www.technologyreview.com\/2026\/07\/01\/1140003\/llms-are-stuck-in-a-groupthink-rut-this-startup-is-trying-to-get-them-out\/<\/a><\/p>\n

Publish Date: 2026-07-01 10:35:00<\/a><\/p>\n

Source Domain: www.technologyreview.com<\/a><\/p>\n

Springboards realized that parameters were blunt instruments for what it wanted to do. It does not make sense to dial up the randomness across the board; you only want to boost it at specific points in its output, he says.<\/p>\n

For example, when you ask a chatbot \u201cWhere should I go in Europe?\u201d the model only needs to tweak the randomness just before it names a destination, not for every word in its response.<\/p>\n

To make Flint do this, Springboards trained its version of Qwen 3 to identify the points in its output where more variety was possible and fill those spots with words or phrases that were a little more random.<\/p>\n

\u201cFlint\u2019s programmed to throw an oddball in. It\u2019s more of an invitation to think wider,\u201d says Maximilian Weigl, cofounder and chief strategy officer at Uncommon, a marketing firm. \u201cThat\u2019s super interesting.\u201d<\/p>\n

Weigl\u2019s team uses Flint alongside ChatGPT, Claude, and Gemini. \u201cYou can\u2019t really create something boundary-breaking with tools that pull you back to the average,\u201d he says.\u00a0<\/p>\n

And yet Weigl notes that nine times out of 10 the average is fine. You don\u2019t always need to reach for extremes with something like Flint, he says: \u201cMost people are fine with good enough. They want to see mass-market familiar things.\u201d<\/p>\n

Weigl also cautions against using any LLM too much. \u201cI have a big problem when people rely on the output from any AI, including Flint,\u201d he says. \u201cIf I saw people on my team copy-pasting something from AI, I\u2019d be like, \u2018That\u2019s not your job! Think, talk to other people, use your own voice.\u2019\u201d<\/p>\n

For now, Flint is aimed at advertisers and marketers because those are Springboards\u2019s customers. But Bingemann and Browne insist that a lack of variety is a problem for anyone using chatbots.<\/p>\n

The idea is to give people the choice and leave it to them to decide if the result is good or not, says Bingemann. \u201cVariety is great when you\u2019re trying to spark ideas,\u201d he says. \u201cLet\u2019s go down this route instead…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

LLMs are stuck in a groupthink groove. This startup is trying to get them out….<\/p>\n","protected":false},"author":1,"featured_media":284480,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/06\/260626_LLMhallucinations.jpg?resize=1200,600","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[17],"class_list":["post-284479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-llm"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/284479"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=284479"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/284479\/revisions"}],"predecessor-version":[{"id":284481,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/284479\/revisions\/284481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/284480"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=284479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=284479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=284479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}