{"id":284171,"date":"2026-06-30T16:00:00","date_gmt":"2026-06-30T20:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/30\/precision-privacy-and-performance-in-life-sciences-media\/"},"modified":"2026-06-30T16:05:10","modified_gmt":"2026-06-30T20:05:10","slug":"precision-privacy-and-performance-in-life-sciences-media","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/30\/precision-privacy-and-performance-in-life-sciences-media\/","title":{"rendered":"Precision, privacy and performance in life sciences media"},"content":{"rendered":"<p><a href=\"https:\/\/www.mmm-online.com\/partnercontent\/precision-privacy-and-performance-in-life-sciences-media\/\">Precision, privacy and performance in life sciences media<\/a><\/p>\n<p><a href=\"https:\/\/www.mmm-online.com\/partnercontent\/precision-privacy-and-performance-in-life-sciences-media\/\">https:\/\/www.mmm-online.com\/partnercontent\/precision-privacy-and-performance-in-life-sciences-media\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-30 16:00:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.mmm-online.com\">www.mmm-online.com<\/a><\/p>\n<p>\n<iframe loading=\"lazy\" title=\"Precision, privacy and performance in life sciences media #sponsored\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ZQghf5wXVa8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<p class=\"wp-block-paragraph\">For years, the life sciences sector has been constrained by a persistent paradox: Despite possessing vast amounts of data, marketers remain hindered by disconnected technology stacks, fragmented workflows and rigid, one-size-fits-all platforms. Today, as shifting privacy regulations and the deprecation of traditional tracking methods rewrite the rules of engagement, the industry demands a more agile, integrated approach.<\/p>\n<p class=\"wp-block-paragraph\">During the 2026 Cannes Lions International Festival of Creativity, MM+M\u2019s editor-at-large Steve Madden sat down with Oleg Korenfeld, group president technology and platforms at CMI Media Group and Compas, to discuss the launch of Ad Astra, a modular suite of interoperable solutions built to future-proof pharma marketing against privacy-first changes.<\/p>\n<h2 id=\"h-democratizing-a-secret-weapon\" class=\"wp-block-heading\"><strong>Democratizing a secret weapon<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Ad Astra was not built overnight. It represents the culmination of nearly a decade of internal innovation and hundreds of successful campaigns within CMI Media Group. Moving away from the rigid frameworks of legacy software, the platform offers both self-serve and fully-managed service models to match a brand\u2019s unique operational needs.<\/p>\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s been this secret weapon within CMI and Compas for many years,\u201d Korenfeld explained. \u201cWe\u2019ve been a technology arm of CMI, and we\u2019ve built a lot of great technological solutions for the planning and buying process, and over the past few years the platform we\u2019ve built out became fully SaaS enabled.\u201d<\/p>\n<p class=\"wp-block-paragraph\">CMI and Compas clients will continue to have this secret weapon, along with critical agency talent, powering their campaigns. Modern marketing teams looking to bring technology solutions in-house to gain greater operational autonomy can fit Ad Astra into an existing corporate tech stack.<\/p>\n<p class=\"wp-block-paragraph\">\u201cBecause our solution is built to be very self-service, we\u2019ve decided to make it available to basically anybody,\u201d he said&#8230;.<\/p>\n<p><a href=\"https:\/\/www.mmm-online.com\/partnercontent\/precision-privacy-and-performance-in-life-sciences-media\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Precision, privacy and performance in life sciences media https:\/\/www.mmm-online.com\/partnercontent\/precision-privacy-and-performance-in-life-sciences-media\/ Publish Date: 2026-06-30 16:00:00 Source Domain:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":284172,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.mmm-online.com\/wp-content\/uploads\/sites\/2\/2026\/06\/CMI_Cannes-2026_tv-holding-slides_1024-x-650__02.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[84],"class_list":["post-284171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy","tag-tracking"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/284171"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=284171"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/284171\/revisions"}],"predecessor-version":[{"id":284173,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/284171\/revisions\/284173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/284172"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=284171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=284171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=284171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}