{"id":282194,"date":"2026-06-26T04:30:00","date_gmt":"2026-06-26T08:30:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/26\/kids-agents-call-for-non-ai-clauses-in-acting-contracts-after-peppa-pig-backlash\/"},"modified":"2026-06-26T04:55:28","modified_gmt":"2026-06-26T08:55:28","slug":"kids-agents-call-for-non-ai-clauses-in-acting-contracts-after-peppa-pig-backlash","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/26\/kids-agents-call-for-non-ai-clauses-in-acting-contracts-after-peppa-pig-backlash\/","title":{"rendered":"Kids Agents Call For \u201cNon-AI\u201d Clauses In Acting Contracts After \u2018Peppa Pig\u2019 Backlash"},"content":{"rendered":"

Kids Agents Call For \u201cNon-AI\u201d Clauses In Acting Contracts After \u2018Peppa Pig\u2019 Backlash<\/a><\/p>\n

https:\/\/ca.news.yahoo.com\/kids-agents-call-non-ai-083007860.html<\/a><\/p>\n

Publish Date: 2026-06-26 04:30:00<\/a><\/p>\n

Source Domain: ca.news.yahoo.com<\/a><\/p>\n

EXCLUSIVE<\/strong>: Child acting agents have called on studios and producers to insert \u201cnon-AI\u201d clauses into contracts following a backlash against artificial intelligence terms on Peppa Pig.<\/p>\n

The UK\u2019s Agents of Young Performers Association (AYPA) wants clauses in acting contracts that explicitly prevent studios from using AI to capture, clone, train, or reuse a child\u2019s voice.<\/p>\n

More from Deadline<\/strong><\/p>\n

The AYPA, which represents more than 40 agents, said children cannot provide fully informed legal consent to AI exploiting their voice or image.<\/p>\n

The AYPA added that parents or guardians are not always aware of what is acceptable in a contract, and often feel pressured to sign AI terms for fear of their child missing out on a role.<\/p>\n

The intervention comes as Deadline reported on Thursday that Hasbro has asked child actors on the animated series to sign over their voices to artificial intelligence under new contract terms.<\/p>\n

The AYPA said similar clauses are becoming more commonplace across the industry. Sometimes they extend to image rights on modelling jobs, according to the group.<\/p>\n

\u201cIt shouldn\u2019t even be a matter of discussion,\u201d said AYPA co-chair Sarah Macdonnell, who runs Ardent Talent. \u201cEvery single agent is fighting for a non-AI clause to be added to contracts that come in, and it\u2019s a huge fight.\u201d<\/p>\n

She continued: \u201cIt\u2019s about [stopping] part of a child\u2019s identity being taken from them and put into a system. And then where has it gone? What control do we have over where and how that voice is used?\u201d<\/p>\n

Earlier this week, the AYPA wrote an open letter on the matter, in which it said: \u201cNo child should have their future professional identity shaped by an AI model created before they were old enough to understand its consequences.\u201d<\/p>\n

The AYPA is planning to put the issue on the radar of UK authorities, including the Department for Education and the National Network for Children in Employment and Entertainment, in an effort to provide protections for young people.<\/p>\n

\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Kids Agents Call For \u201cNon-AI\u201d Clauses In Acting Contracts After \u2018Peppa Pig\u2019 Backlash https:\/\/ca.news.yahoo.com\/kids-agents-call-non-ai-083007860.html Publish…<\/p>\n","protected":false},"author":1,"featured_media":282195,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/Qdv02xKwm7y_MTuWsTI4pw--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02Nzk7Y2Y9d2VicA--\/https:\/\/media.zenfs.com\/en\/deadline.com\/d42fa36825a56bafec5917126fa413f0","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-282194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/282194"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=282194"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/282194\/revisions"}],"predecessor-version":[{"id":282196,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/282194\/revisions\/282196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/282195"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=282194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=282194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=282194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}