{"id":282061,"date":"2026-06-26T00:18:00","date_gmt":"2026-06-26T04:18:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/26\/apple-microsoft-hike-prices-over-surging-chip-costs-technology\/"},"modified":"2026-06-26T00:45:25","modified_gmt":"2026-06-26T04:45:25","slug":"apple-microsoft-hike-prices-over-surging-chip-costs-technology","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/26\/apple-microsoft-hike-prices-over-surging-chip-costs-technology\/","title":{"rendered":"Apple, Microsoft hike prices over surging chip costs | Technology"},"content":{"rendered":"

Apple, Microsoft hike prices over surging chip costs | Technology<\/a><\/p>\n

https:\/\/www.aljazeera.com\/economy\/2026\/6\/26\/apple-microsoft-hike-prices-over-surging-chip-costs<\/a><\/p>\n

Publish Date: 2026-06-26 00:18:00<\/a><\/p>\n

Source Domain: www.aljazeera.com<\/a><\/p>\n

Tech giants roll out steep price increases amid shortage of memory chips used to power AI.<\/p>\n

Published On 26 Jun 2026<\/span>26 Jun 2026<\/span><\/p>\n

Apple and Microsoft have rolled out steep price hikes for some of their best-selling products, blaming soaring memory chip costs amid the boom in AI.<\/p>\n

Apple on Thursday increased prices across its range of Macs and iPads, with many of its most popular models seeing hikes of 20 percent or more.<\/p>\n

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The base model MacBook Air now retails in the United States for $1,299, up from $1,099, while the lowest-spec MacBook Pro rose from\u00a0$1,699 to $1,999.<\/p>\n

The base price of the iPad Air increased from $599 to $749, while the iPad Pro jumped from $999 to $1,199.<\/p>\n

Apple\u2019s entry-level MacBook Neo is now priced at $699, up from $599.<\/p>\n

The Mac Studio M3 Ultra desktop computer saw the steepest price rise of any product, jumping from $3,999 to $5,299.<\/p>\n

Apple said that while it had shielded consumers from rising chip costs until now, it had \u201creached a point where we need to begin raising prices\u201d.<\/p>\n

\u201cThe rapid expansion of AI data centres has created an extraordinary surge in demand for memory and storage,\u201d an Apple spokesperson said in a statement.<\/p>\n

\u201cWe have never seen a component price increase this much, this quickly.\u201d<\/p>\n

Apple\u2019s stock price fell more than 6 percent following the price hikes, its steepest fall since US President Donald Trump\u2019s announcement of his \u201cliberation day\u201d tariffs in April last year.<\/p>\n

\"Apple\"A view of an Apple logo at an Apple store in Paris, France, on April 23, 2025 [File: Abdul Saboor\/Reuters]<\/p>\n

Trevor Long, a consumer tech analyst and commentator based in Australia, said he expects the price increases to affect Apple\u2019s sales.<\/p>\n

\u201cSome products, like their newest product, the MacBook Neo, while excellent as products, were also outstanding because of price,\u201d Long told Al Jazeera.<\/p>\n

\u201cThis hits that hard. They are still a decent deal but push closer to other competitive product prices as…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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