{"id":282048,"date":"2026-06-25T21:21:00","date_gmt":"2026-06-26T01:21:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/25\/breaking-apple-sharply-raises-prices-overnight-scalpers-rush-to-stock-up-iphone-18-at-risk\/"},"modified":"2026-06-26T00:31:00","modified_gmt":"2026-06-26T04:31:00","slug":"breaking-apple-sharply-raises-prices-overnight-scalpers-rush-to-stock-up-iphone-18-at-risk","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/25\/breaking-apple-sharply-raises-prices-overnight-scalpers-rush-to-stock-up-iphone-18-at-risk\/","title":{"rendered":"Breaking: Apple Sharply Raises Prices Overnight, Scalpers Rush to Stock Up, iPhone 18 at Risk"},"content":{"rendered":"<p><a href=\"https:\/\/eu.36kr.com\/en\/p\/3869100484868745\">Breaking: Apple Sharply Raises Prices Overnight, Scalpers Rush to Stock Up, iPhone 18 at Risk<\/a><\/p>\n<p><a href=\"https:\/\/eu.36kr.com\/en\/p\/3869100484868745\">https:\/\/eu.36kr.com\/en\/p\/3869100484868745<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-25 21:21:00<\/a><\/p>\n<p>Source Domain: <a href=\"eu.36kr.com\">eu.36kr.com<\/a><\/p>\n<p>Late at night on June 25th Beijing time, Apple suddenly announced price hikes for Mac, iPad, and home devices in the global market. According to Apple&#8217;s official data, the starting price of the MacBook Neo has risen from $599 to $699, the MacBook Air from $1099 to $1299, the entry &#8211; level 14 &#8211; inch MacBook Pro from $1699 to $1999, the 11 &#8211; inch iPad Pro from $999 to $1199, and the iPad Air from $599 to $749. The above price adjustments are global price increases, and the price of the iPhone remains unchanged for now.<\/p>\n<p class=\"image-wrapper\">\n<p class=\"img-desc\">(Image source: Leitech&#8217;s graphic design)<\/p>\n<p>Leitech (ID: leitech) noticed that at the same time as Apple officially announced the price increase, the low &#8211; memory versions of Mac and iPad on e &#8211; commerce platforms were already completely sold out. <strong>As of the time of writing, the lowest &#8211; positioned MacBook Neo has been completely removed from the shelves on the three e &#8211; commerce platforms of JD.com, Taobao, and Pinduoduo, leaving only a few stores selling at a premium or second &#8211; hand products. This double blow of &#8220;price increase + out of stock&#8221; caught users off guard.<\/strong><\/p>\n<p class=\"image-wrapper\"><img decoding=\"async\" data-img-size-val=\"3677,2608\" src=\"https:\/\/img.36krcdn.com\/hsossms\/20260626\/v2_5d8956c21e594dfe9c1514bcc6d88ffd@1547419282_oswg4586053oswg3677oswg2608_img_000?x-oss-process=image\/format,jpg\/interlace,1\"\/><\/p>\n<p class=\"img-desc\">(Image source: Leitech&#8217;s graphic design)<\/p>\n<p>Why did Apple raise prices? Will the price of the iPhone 18 series in September increase? What impact will Apple&#8217;s latest price adjustment have on the consumer electronics industry? Leitech (ID: leitech) sorted out its views immediately.<\/p>\n<h2><strong>AI has caused a 300% surge in storage costs, and Apple has become a victim of AI<\/strong><\/h2>\n<p><strong>Not only did Apple fail to do well in AI, but it has also become a &#8220;victim of AI&#8221;. You read that right, Apple has been harmed by AI.<\/strong><\/p>\n<p>Apple provided an answer in its official statement: &#8220;The consumer electronics industry is facing unprecedented challenges. The rapid expansion of AI data centers has led to a sharp increase in storage demand. We have never seen component prices rise by such a large margin and at such a speed.&#8221;<\/p>\n<p><strong>This is not Apple making excuses; it is a storm that the entire industry is experiencing.<\/strong><\/p>\n<p>Since AI became&#8230;<\/p>\n<p><a href=\"https:\/\/eu.36kr.com\/en\/p\/3869100484868745\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Breaking: Apple Sharply Raises Prices Overnight, Scalpers Rush to Stock Up, iPhone 18 at Risk&#8230;<\/p>\n","protected":false},"author":1,"featured_media":282050,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img.36krcdn.com\/hsossms\/20260626\/v2_3726e341b96e4c12b4cccde36047d790@5091053@ai_oswg994123oswg1053oswg495_img_png~tplv-1marlgjv7f-ai-v3:600:400:600:400:q70.jpg","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[81],"class_list":["post-282048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphone-18"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/282048"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=282048"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/282048\/revisions"}],"predecessor-version":[{"id":282051,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/282048\/revisions\/282051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/282050"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=282048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=282048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=282048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}