{"id":281766,"date":"2026-06-25T14:47:00","date_gmt":"2026-06-25T18:47:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/25\/apple-raises-prices-as-chip-costs-bite-tradingview-news\/"},"modified":"2026-06-25T15:30:33","modified_gmt":"2026-06-25T19:30:33","slug":"apple-raises-prices-as-chip-costs-bite-tradingview-news","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/25\/apple-raises-prices-as-chip-costs-bite-tradingview-news\/","title":{"rendered":"Apple Raises Prices as Chip Costs Bite \u2014 TradingView News"},"content":{"rendered":"<p><a href=\"https:\/\/www.tradingview.com\/news\/gurufocus:97020bf91094b:0-apple-raises-prices-as-chip-costs-bite\/\">Apple Raises Prices as Chip Costs Bite \u2014 TradingView News<\/a><\/p>\n<p><a href=\"https:\/\/www.tradingview.com\/news\/gurufocus:97020bf91094b:0-apple-raises-prices-as-chip-costs-bite\/\">https:\/\/www.tradingview.com\/news\/gurufocus:97020bf91094b:0-apple-raises-prices-as-chip-costs-bite\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-25 14:47:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.tradingview.com\">www.tradingview.com<\/a><\/p>\n<p class=\"\"><span>Apple <\/span><span class=\"text-nXn9bH1t\">AAPL<\/span><span> fell more than 4% Thursday after raising prices on nearly all of its major products as memory and storage chip shortages pushed costs higher.<\/span><\/p>\n<p class=\"\"><span>The MacBook Neo now starts at $699, up from $599, while the iPad Pro rose to $1,199 from $999. Apple also lifted the iPad Air to $749 from $599 and the MacBook Pro to $1,999 from $1,699. Smaller devices were not spared, with the HomePod rising to $349, HomePod mini to $129 and Apple TV to $199.<\/span><\/p>\n<p class=\"\"><span>The Vision Pro also increased to $3,699 from $3,499, while higher-end Mac mini, iMac and Mac Studio models saw price hikes. Apple did not raise iPhone prices, though increases are expected with the next lineup this fall.<\/span><\/p>\n<p class=\"\"><span>Apple said the move was not welcome news but tied it to unprecedented memory shortages. Tim Cook had already warned that price increases were unavoidable.<\/span><\/p>\n<p class=\"\"><span>the question is whether Apple can protect margins without hurting demand. The next test comes with fall iPhone pricing.<\/span><\/p>\n<p><a href=\"https:\/\/www.tradingview.com\/news\/gurufocus:97020bf91094b:0-apple-raises-prices-as-chip-costs-bite\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple Raises Prices as Chip Costs Bite \u2014 TradingView News https:\/\/www.tradingview.com\/news\/gurufocus:97020bf91094b:0-apple-raises-prices-as-chip-costs-bite\/ Publish Date: 2026-06-25 14:47:00&#8230;<\/p>\n","protected":false},"author":1,"featured_media":281767,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s.tradingview.com\/static\/images\/illustrations\/news-story.jpg","fifu_image_alt":"","footnotes":""},"categories":[43],"tags":[52,53,54,51],"class_list":["post-281766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-macintosh","tag-imac","tag-mac-mini","tag-mac-studio","tag-macbook-pro"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/281766"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=281766"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/281766\/revisions"}],"predecessor-version":[{"id":281768,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/281766\/revisions\/281768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/281767"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=281766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=281766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=281766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}