{"id":281745,"date":"2026-06-25T13:38:00","date_gmt":"2026-06-25T17:38:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/25\/brace-yourself-apples-price-hikes-are-much-worse-than-we-thought\/"},"modified":"2026-06-25T15:05:47","modified_gmt":"2026-06-25T19:05:47","slug":"brace-yourself-apples-price-hikes-are-much-worse-than-we-thought","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/25\/brace-yourself-apples-price-hikes-are-much-worse-than-we-thought\/","title":{"rendered":"Brace yourself, Apple&#8217;s price hikes are much worse than we thought"},"content":{"rendered":"<p><a href=\"https:\/\/www.macworld.com\/article\/3176418\/ugh-apples-price-hikes-are-brutal.html\">Brace yourself, Apple&#8217;s price hikes are much worse than we thought<\/a><\/p>\n<p><a href=\"https:\/\/www.macworld.com\/article\/3176418\/ugh-apples-price-hikes-are-brutal.html\">https:\/\/www.macworld.com\/article\/3176418\/ugh-apples-price-hikes-are-brutal.html<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-25 13:38:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.macworld.com\">www.macworld.com<\/a><\/p>\n<p><span>Summary created by Smart Answers AI<\/span><\/p>\n<h3 class=\"miso-summary-title\" id=\"in-summary\">In summary:<\/h3>\n<ul>\n<li>Macworld reports Apple has implemented significant price increases across Mac and iPad lines, with most products rising by at least $100-$200.<\/li>\n<li>Key increases include the 11-inch iPad Air jumping $150 to $749, MacBook Neo rising $100 to $699, and Vision Pro reaching $3,699.<\/li>\n<li>These \u201cbrutal\u201d price hikes are attributed to unprecedented component cost increases, though iPhones and Apple Watches remain unaffected.<\/li>\n<\/ul>\n<p>Following a warning from outgoing CEO Tim Cook last week, Apple has unveiled new pricing across the range. And the price rises are absolutely brutal. We\u2019re still digging into all the changes, but across the entire Mac and iPad line, prices have jumped by at least $100.<\/p>\n<p>The $599 MacBook Neo? It now starts at $699. The $1,699 M5 MacBook Pro? You\u2019ll now need to shell out $1,999. An 11-inch iPad Air will set you back $749, an increase of $150 over the original $599 price. And if you wanted a Vision Pro, you\u2019ll now need to save $3,699. Here\u2019s how the new pricing looks at Apple\u2019s online store:<\/p>\n<h2 class=\"wp-block-heading\" id=\"macs\">Macs<\/h2>\n<table class=\"has-fixed-layout\">\n<tr>\n<th>Model<\/th>\n<th>New Price<\/th>\n<th>Previous Price<\/th>\n<\/tr>\n<tr>\n<td>MacBook Neo (256GB)<\/td>\n<td>Starting at $699<\/td>\n<td>Starting at $599<\/td>\n<\/tr>\n<tr>\n<td>MacBook Neo (512GB)<\/td>\n<td>Starting at $799<\/td>\n<td>Starting at $699<\/td>\n<\/tr>\n<\/table>\n<table class=\"has-fixed-layout\">\n<tr>\n<th>Model<\/th>\n<th>New Price<\/th>\n<th>Previous Price<\/th>\n<\/tr>\n<tr>\n<td>13-inch M5 MacBook Air<\/td>\n<td>Starting at $1,299<\/td>\n<td>Starting at $1,099<\/td>\n<\/tr>\n<tr>\n<td>15-inch M5 MacBook Air<\/td>\n<td>Starting at $1,499<\/td>\n<td>Starting at $1,299<\/td>\n<\/tr>\n<\/table>\n<table class=\"has-fixed-layout\">\n<tr>\n<th>Model<\/th>\n<th>New Price<\/th>\n<th>Previous Price<\/th>\n<\/tr>\n<tr>\n<td>14-inch M5 MacBook Pro<\/td>\n<td>Starting at $1,999<\/td>\n<td>Starting at $1,699<\/td>\n<\/tr>\n<tr>\n<td>14-inch M5 Pro MacBook Pro<\/td>\n<td>Starting at $2,499<\/td>\n<td>Starting at $2,199<\/td>\n<\/tr>\n<tr>\n<td>14-inch M5 Mac MacBook Pro<\/td>\n<td>Starting at $3,599<\/td>\n<td>Starting at $4,099<\/td>\n<\/tr>\n<tr>\n<td>16-inch M5 Pro MacBook Pro<\/td>\n<td>Starting at $2,999<\/td>\n<td>Starting at $2,699<\/td>\n<\/tr>\n<tr>\n<td>16-inch M5 Max MacBook Pro<\/td>\n<td>Starting at $4,399<\/td>\n<td>Starting at $3,899<\/td>\n<\/tr>\n<\/table>\n<table class=\"has-fixed-layout\">\n<tr>\n<th>Model<\/th>\n<th>New Price<\/th>\n<th>Previous Price<\/th>\n<\/tr>\n<tr>\n<td>M4 Mac mini<\/td>\n<td>Starting at $799<\/td>\n<td>Starting at $599<\/td>\n<\/tr>\n<tr>\n<td>M4 Pro Mac mini<\/td>\n<td>Starting at $1,599<\/td>\n<td>Starting at $1,299<\/td>\n<\/tr>\n<\/table>\n<table class=\"has-fixed-layout\">\n<tr>\n<th>Model<\/th>\n<th>New Price<\/th>\n<th>Previous Price<\/th>\n<\/tr>\n<tr>\n<td>M4 iMac (2 Thunderbolt ports) <\/td>\n<td>Starting at $1,499<\/td>\n<td>Starting at $1,299<\/td>\n<\/tr>\n<tr>\n<td>M4 iMac (4 Thunderbolt ports)<\/td>\n<td>Starting at $1,699<\/td>\n<td>Starting at $1,499<\/td>\n<\/tr>\n<\/table>\n<table...<\/th>\n<\/tr>\n<\/table>\n<p><a href=\"https:\/\/www.macworld.com\/article\/3176418\/ugh-apples-price-hikes-are-brutal.html\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brace yourself, Apple&#8217;s price hikes are much worse than we thought https:\/\/www.macworld.com\/article\/3176418\/ugh-apples-price-hikes-are-brutal.html Publish Date: 2026-06-25&#8230;<\/p>\n","protected":false},"author":1,"featured_media":281746,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.macworld.com\/wp-content\/uploads\/2026\/06\/mac-family-tahoe-13.jpg?quality=50&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[43],"tags":[52,53,50,51],"class_list":["post-281745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-macintosh","tag-imac","tag-mac-mini","tag-macbook-air","tag-macbook-pro"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/281745"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=281745"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/281745\/revisions"}],"predecessor-version":[{"id":281748,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/281745\/revisions\/281748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/281746"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=281745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=281745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=281745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}