{"id":281641,"date":"2026-06-25T12:42:00","date_gmt":"2026-06-25T16:42:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/25\/agentic-native-platforms-are-creating-a-new-technology-business-model\/"},"modified":"2026-06-25T13:21:03","modified_gmt":"2026-06-25T17:21:03","slug":"agentic-native-platforms-are-creating-a-new-technology-business-model","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/25\/agentic-native-platforms-are-creating-a-new-technology-business-model\/","title":{"rendered":"Agentic-Native Platforms Are Creating A New Technology Business Model"},"content":{"rendered":"

Agentic-Native Platforms Are Creating A New Technology Business Model<\/a><\/p>\n

https:\/\/www.forbes.com\/sites\/peterbendorsamuel\/2026\/06\/25\/agentic-native-platforms-are-creating-a-new-technology-business-model\/<\/a><\/p>\n

Publish Date: 2026-06-25 12:42:00<\/a><\/p>\n

Source Domain: www.forbes.com<\/a><\/p>\n

Agentic-native Platforms are Creating a New Technology Business Model<\/span><\/p>\n

getty<\/p>\n

For decades, the enterprise technology industry operated on a simple principle: software companies built products, and services firms helped enterprises implement, customize, and operate them. The relationship was highly complementary, but the businesses themselves remained largely separate. <\/p>\n

Today, however, the rise of agentic AI platforms is beginning to challenge that longstanding division. As enterprises move toward outcome-driven AI systems, we are witnessing a structural shift that is pulling software and services into a much deeper and more integrated relationship. The implications could reshape how technology is bought, sold, deployed, and monetized over the next decade.<\/p>\n

Why Software and Services Historically Stayed Separate<\/h2>\n

There were good reasons why software vendors rarely built large services organizations and why services firms rarely succeeded as software companies.<\/p>\n

The two industries are built on fundamentally different business models. Software companies require distinct investment philosophies, talent models, sales motions, and marketing capabilities. Their brand promise is straightforward: we provide the best technology platform, and customers should use it largely as designed.<\/p>\n

To maintain scalability, software vendors carefully protect the integrity of their products. Product managers act as gatekeepers, balancing customer requests against the need to keep the platform standardized and sustainable. Customization typically occurs through configuration layers, APIs, and extensions that sit outside the core product.<\/p>\n

Services firms operate very differently. Their brand promise is not standardization; instead, they focus on adaptation. Their objective is to do whatever is necessary to help clients achieve business value. They customize workflows, integrate systems, modify processes, and build layers around software products to better fit specific business needs.<\/p>\n

These differing…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Agentic-Native Platforms Are Creating A New Technology Business Model https:\/\/www.forbes.com\/sites\/peterbendorsamuel\/2026\/06\/25\/agentic-native-platforms-are-creating-a-new-technology-business-model\/ Publish Date: 2026-06-25 12:42:00 Source…<\/p>\n","protected":false},"author":1,"featured_media":281644,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6a317ee1ceb5d7ea89082b88\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-281641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/281641"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=281641"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/281641\/revisions"}],"predecessor-version":[{"id":281647,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/281641\/revisions\/281647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/281644"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=281641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=281641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=281641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}