{"id":281511,"date":"2026-06-25T10:52:00","date_gmt":"2026-06-25T14:52:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/25\/apple-raises-mac-and-ipad-prices-spares-iphone-for-now\/"},"modified":"2026-06-25T10:55:09","modified_gmt":"2026-06-25T14:55:09","slug":"apple-raises-mac-and-ipad-prices-spares-iphone-for-now","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/25\/apple-raises-mac-and-ipad-prices-spares-iphone-for-now\/","title":{"rendered":"Apple raises Mac and iPad prices, spares iPhone for now"},"content":{"rendered":"

Apple raises Mac and iPad prices, spares iPhone for now<\/a><\/p>\n

https:\/\/techcrunch.com\/2026\/06\/25\/apple-raises-mac-and-ipad-prices-spares-iphone-for-now\/<\/a><\/p>\n

Publish Date: 2026-06-25 10:52:00<\/a><\/p>\n

Source Domain: techcrunch.com<\/a><\/p>\n

Amid a worldwide memory shortage driven by the AI buildout, Apple is raising prices of its Mac and iPad lineups, as reported by Bloomberg. For the moment, there is no rise in iPhone prices, but there is a possibility that it could arrive later in the year.<\/p>\n

The new entrant to the MacBook lineup, MacBook Neo, will now cost $699 instead of $599. The company also raised the base MacBook Air\u2019s price from $1,099 to $1,299 and the MacBook Pro\u2019s price from $1,699 to $1,999. The desktop-class Mac Studio now costs $2,499 up from $1,999<\/p>\n

iPads also received a price bump: the Air now costs $749, up from $599, and the Pro now costs $1,199, up from $999.<\/p>\n

Apple\u2019s smart home devices are costlier as well. The standard HomePod is up from $299 to $349, HomePod Mini is up from $99 to $129, and the Apple TV box is up from $99 to $129. <\/p>\n

\u201cThe consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly,\u201d the company told CNBC in a statement.<\/p>\n

\u201cWe know this is not welcome news, and we are working tirelessly to find solutions,\u201d it added.<\/p>\n

Last week, Tim Cook told the Wall Street Journal that price hikes for Apple\u2019s products were \u201cunavoidable,\u201d as memory and storage component prices keep rising because of the AI boom. In March, analyst firm Counterpoint noted that smartphone DRAM prices have jumped by 50%, and NAND Flash storage prices have jumped by over 90% quarter-over-quarter in Q1 2026.<\/p>\n

\u201cWe have reached a point where absorbing memory price hikes is impossible unless one wishes to run a business at a major loss. Memory prices have increased more than fourfold since Q4 2025, and this single component has eroded the profit margins of most consumer electronics players. Apple has done well to hold prices steady until now, though it hinted at increases last week,\u201d Tarun…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple raises Mac and iPad prices, spares iPhone for now https:\/\/techcrunch.com\/2026\/06\/25\/apple-raises-mac-and-ipad-prices-spares-iphone-for-now\/ Publish Date: 2026-06-25 10:52:00…<\/p>\n","protected":false},"author":1,"featured_media":281512,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/06\/apple-on-phone.jpg?resize=1200,800","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[],"class_list":["post-281511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/281511"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=281511"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/281511\/revisions"}],"predecessor-version":[{"id":281513,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/281511\/revisions\/281513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/281512"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=281511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=281511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=281511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}