{"id":280642,"date":"2026-06-24T12:17:00","date_gmt":"2026-06-24T16:17:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/24\/the-social-media-stars-reshaping-mainstream-media\/"},"modified":"2026-06-24T12:35:13","modified_gmt":"2026-06-24T16:35:13","slug":"the-social-media-stars-reshaping-mainstream-media","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/24\/the-social-media-stars-reshaping-mainstream-media\/","title":{"rendered":"The Social Media Stars Reshaping Mainstream Media"},"content":{"rendered":"

The Social Media Stars Reshaping Mainstream Media<\/a><\/p>\n

https:\/\/www.forbes.com\/sites\/cmo\/2026\/06\/24\/the-social-media-stars-reshaping-mainstream-media\/<\/a><\/p>\n

Publish Date: 2026-06-24 12:17:00<\/a><\/p>\n

Source Domain: www.forbes.com<\/a><\/p>\n

Online creators have evolved from amateurs shooting iPhone videos they hope will find an audience to beloved personalities playing a vital role in today\u2019s marketing ecosystem<\/strong>. Creators can grab people\u2019s attention\u2014and devotion\u2014based on their on-camera charm, subject matter and entertainment value. According to statistics compiled by Salesgenie, four out of five marketers say creator content outperforms brand-created assets, and a third of marketers are spending more than $5 million on the influencer channel.<\/p>\n

This week, Forbes named the 50 Top Creators of 2026<\/strong>, our fifth-annual rundown of the most powerful and influential personalities in social media today. I take a deep dive into the list later in this newsletter.<\/p>\n

Until next time.<\/p>\n

This is the published version of Forbes\u2019 CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. <\/h3>\n

Artificial Intelligence<\/h2>\n

Getty Images and OpenAI did not disclose any financial terms of the deal and it is unclear if the artificial intelligence giant will be able to train its AI models using Getty’s library.<\/span><\/p>\n

Photo by Smith Collection\/Gado\/Getty Images<\/p>\n

In a move that was a surprise to many, Getty Images signed a deal this week with OpenAI<\/strong>. The agreement brings Getty\u2019s digital image libraries into ChatGPT, and its licensed content libraries will appear across OpenAI search, as well as in ChatGPT \u201cdiscovery experiences.\u201d<\/p>\n

\u201cHigh-quality, licensed visual content makes AI-powered search and discovery more useful and more trustworthy,\u201d Getty CEO Craig Peters said in a statement. \u201cThis partnership with OpenAI reflects a shared recognition of that, and together we will deliver richer visual experiences to ChatGPT users.\u201d<\/p>\n

It\u2019s unclear whether the deal will allow ChatGPT to use Getty Images for functions other than search<\/strong>, though throughout the AI age, Getty execs have touted the company\u2019s commitment to…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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