{"id":279808,"date":"2026-06-23T15:07:00","date_gmt":"2026-06-23T19:07:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/23\/walmart-buys-ctv-ad-technology-firm-06-23-2026\/"},"modified":"2026-06-23T15:20:09","modified_gmt":"2026-06-23T19:20:09","slug":"walmart-buys-ctv-ad-technology-firm-06-23-2026","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/23\/walmart-buys-ctv-ad-technology-firm-06-23-2026\/","title":{"rendered":"Walmart Buys CTV Ad-Technology Firm 06\/23\/2026"},"content":{"rendered":"

Walmart Buys CTV Ad-Technology Firm 06\/23\/2026<\/a><\/p>\n

https:\/\/www.mediapost.com\/publications\/article\/416022\/walmart-buys-ctv-ad-technology-firm.html<\/a><\/p>\n

Publish Date: 2026-06-23 15:07:00<\/a><\/p>\n

Source Domain: www.mediapost.com<\/a><\/p>\n

Walmart, which has developed one of the most sophisticated retail media networks,
\nadvanced its advertising strategy on Tuesday to sell more advertising space across connected TV (CTV).<\/p>\n

The retailer on Tuesday announced it has entered into an agreement to acquire Vibe.co, a
\nself-serve CTV ad platform that aims to simplify advertising for small and mid-sized businesses (SMBs). <\/p>\n

Walmart Connect is focused on making commerce media more accessible, more measurable and
\neasier to activate for advertisers of all sizes,\u201d stated Ryan Mayward, general manager and senior vice president, Walmart Connect U.S.<\/p>\n

advertisement<\/p>\n

advertisement<\/p>\n

Combining Vibe.co\u2019s self-serve CTV platform
\nwith Walmart\u2019s commerce audiences, closed-loop measurement and growing media ecosystem includes Vizio. The goal is for Walmart Connect to help more advertisers launch CTV campaigns and better
\nmetrics to measure their business impact.<\/p>\n

Walmart’s\u00a0acquisition of Vibe.co demonstrates a major shift and shows how retail media, CTV and small-business advertising converge through
\nself-service advertising options for performance media other than search. It builds on resent full-funnel advertising options through Walmart Connect, the company\u2019s commerce media business.<\/p>\n

The acquisition should help Walmart compete better with Amazon, which announced a deal this week with Samsung.\u00a0Television remote controls have become the key to shoppable ads. <\/p>\n

Brands
\nthat advertise on Samsung TV Plus will soon be able to use Amazon Ads\u2019 remote-enabled video ad technology on the FAST service. This means brands can connect their ads to Amazon\u2019s browsing,
\nstreaming, and shopping signals to reach consumers, measure engagement, and close the gap between discovery and purchase across the funnel.<\/p>\n

Walmart’s acquisition of Vibe.co will likely attract
\nsmaller brands that were previously priced out of TV. SMBs can now buy TV ads through a self-service type of tool that replaces sometimes complicated and lengthy processes.<\/p>\n

The deal…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Walmart Buys CTV Ad-Technology Firm 06\/23\/2026 https:\/\/www.mediapost.com\/publications\/article\/416022\/walmart-buys-ctv-ad-technology-firm.html Publish Date: 2026-06-23 15:07:00 Source Domain: www.mediapost.com Walmart,…<\/p>\n","protected":false},"author":1,"featured_media":279810,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s3.amazonaws.com\/media.mediapost.com\/dam\/cropped\/2026\/06\/23\/walmartvibeco-600_OusKt25.jpg","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[85],"class_list":["post-279808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-space"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/279808"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=279808"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/279808\/revisions"}],"predecessor-version":[{"id":279812,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/279808\/revisions\/279812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/279810"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=279808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=279808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=279808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}