{"id":279378,"date":"2026-06-23T06:20:00","date_gmt":"2026-06-23T10:20:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/23\/future-proofing-retail-involves-a-foundation-on-intelligence\/"},"modified":"2026-06-23T07:15:11","modified_gmt":"2026-06-23T11:15:11","slug":"future-proofing-retail-involves-a-foundation-on-intelligence","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/23\/future-proofing-retail-involves-a-foundation-on-intelligence\/","title":{"rendered":"Future-proofing retail involves a foundation on intelligence"},"content":{"rendered":"<p><a href=\"https:\/\/www.weforum.org\/stories\/2026\/06\/retail-is-no-longer-just-about-scale-the-next-decade-will-belong-to-companies-built-on-intelligence\/\">Future-proofing retail involves a foundation on intelligence<\/a><\/p>\n<p><a href=\"https:\/\/www.weforum.org\/stories\/2026\/06\/retail-is-no-longer-just-about-scale-the-next-decade-will-belong-to-companies-built-on-intelligence\/\">https:\/\/www.weforum.org\/stories\/2026\/06\/retail-is-no-longer-just-about-scale-the-next-decade-will-belong-to-companies-built-on-intelligence\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-23 06:20:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.weforum.org\">www.weforum.org<\/a><\/p>\n<ul role=\"list\" class=\"wef-1cws6pr\">\n<li class=\"wef-2uxndz\"><span>Retail is morphing, blurring the boundaries between retail, technology, media, payments, logistics and lifestyle services.<\/span><\/li>\n<li class=\"wef-2uxndz\"><span>Artificial intelligence (AI) is reshaping every layer of the retail operating model, from how products are designed and priced to how customers are served and how stores are run.<\/span><\/li>\n<li class=\"wef-2uxndz\"><span>Rather than large store networks or marketing budgets, the winners of the next decade will be those who build the industry\u2019s underlying intelligence, thereby future-proofing retail.<\/span><\/li>\n<\/ul>\n<p>For a long time, the formula in retail was relatively simple: build the right brand portfolio, secure the right locations, run operations well and scale efficiently. That model built some of the great retail companies of the last generation but the old playbook is no longer enough.<\/p>\n<p>The traditional boundaries between retail, technology, media, logistics, payments and lifestyle services are disappearing. Retailers behave like technology companies, technology companies are entering commerce and customers move fluidly between physical and digital worlds.<\/p>\n<p>Value is determined by the ecosystem, intelligence and experience you build around the customer, rather than from just what you sell.<\/p>\n<p>Customer expectations have evolved as quickly to include personalization, convenience and immediacy as a baseline. Now, younger generations place as much regard on relevance, purpose, sustainability and experience as they do on product and price.<\/p>\n<p>Add technology to the mix, AI, automation, data platforms and immersive technologies are changing what is operationally possible at scale.<\/p>\n<p>For companies, the question they must ask themselves is no longer whether to adapt but how fundamentally they are willing to rethink the business itself.<\/p>\n<p><span class=\"wef-1lscevy\">\u201c<\/span><\/p>\n<p>Stores themselves are evolving as they become supported or executed by intelligent systems&#8230; enriching the store into a data-rich node in the network.<\/p>\n<p><span class=\"wef-1pogwje\">\u201d<\/span><\/p>\n<p><h2 class=\"chakra-heading wef-1r3kzwi\">How is AI reshaping the retail operating model?<\/h2>\n<\/p>\n<p>AI is becoming embedded in retail\u2019s operating model, shaping decisions, workflows,&#8230;<\/p>\n<p><a href=\"https:\/\/www.weforum.org\/stories\/2026\/06\/retail-is-no-longer-just-about-scale-the-next-decade-will-belong-to-companies-built-on-intelligence\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Future-proofing retail involves a foundation on intelligence https:\/\/www.weforum.org\/stories\/2026\/06\/retail-is-no-longer-just-about-scale-the-next-decade-will-belong-to-companies-built-on-intelligence\/ Publish Date: 2026-06-23 06:20:00 Source Domain: www.weforum.org&#8230;<\/p>\n","protected":false},"author":1,"featured_media":279380,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/assets.weforum.org\/article\/image\/responsive_large_F7MwzYAsSEKFwR7ba37Pkmy0rjb4hfNrSVV5VUdDp_0.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-279378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/279378"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=279378"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/279378\/revisions"}],"predecessor-version":[{"id":279381,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/279378\/revisions\/279381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/279380"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=279378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=279378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=279378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}