{"id":279147,"date":"2026-06-22T20:00:00","date_gmt":"2026-06-23T00:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/22\/cloudflare-browser-rivals-back-privacy-token-standard\/"},"modified":"2026-06-23T01:35:13","modified_gmt":"2026-06-23T05:35:13","slug":"cloudflare-browser-rivals-back-privacy-token-standard","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/22\/cloudflare-browser-rivals-back-privacy-token-standard\/","title":{"rendered":"Cloudflare & browser rivals back privacy token standard"},"content":{"rendered":"

Cloudflare & browser rivals back privacy token standard<\/a><\/p>\n

https:\/\/securitybrief.com.au\/story\/cloudflare-browser-rivals-back-privacy-token-standard<\/a><\/p>\n

Publish Date: 2026-06-22 20:00:00<\/a><\/p>\n

Source Domain: securitybrief.com.au<\/a><\/p>\n

Cloudflare has teamed up with Mozilla Firefox, Google Chrome, and Microsoft Edge to develop a protocol for verifying that internet traffic is not malicious. The group also plans to submit the protocol for standardisation.<\/p>\n

The initiative centres on Private Access Control Tokens, or PACT. The system is intended to let websites or platforms with an established relationship to a user issue anonymous tokens that can then be presented elsewhere through a browser. The aim is to help websites distinguish between legitimate human users, authorised automated agents, and abusive traffic without relying on CAPTCHAs, forced logins, or tracking cookies.<\/p>\n

The effort also includes Shopify, reflecting interest from online commerce groups facing growing pressure from bot traffic and fraud controls that can disrupt purchases. The work comes as website operators try to adapt to a sharp rise in automated activity, including software agents acting on behalf of users as well as malicious bots.<\/p>\n

The companies involved are trying to address a problem that has become more urgent as generative AI tools spread across consumer and business services. Sites have long used a mix of account checks, challenge screens, and tracking systems to block abuse, but those tools can create friction for genuine visitors and raise privacy concerns.<\/p>\n

PACT is designed around a model in which a browser can present proof that a human is involved in a transaction or browsing session while limiting the personal information disclosed to the receiving site. The system is intended to avoid revealing a user’s identity or browsing history.<\/p>\n

Dane Knecht, Chief Technology Officer at Cloudflare, said the current set of internet controls is no longer well suited to a shift towards software agents carrying out routine tasks for users.<\/p>\n

“The way we interact with the internet is facing a fundamental shift. Normal everyday tasks like ordering food previously required a user to personally navigate menus and…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cloudflare & browser rivals back privacy token standard https:\/\/securitybrief.com.au\/story\/cloudflare-browser-rivals-back-privacy-token-standard Publish Date: 2026-06-22 20:00:00 Source Domain:…<\/p>\n","protected":false},"author":1,"featured_media":279148,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/securitybrief.com.au\/uploads\/story\/2026\/06\/23\/compatible_Dane_Knecht.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[84],"class_list":["post-279147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy","tag-tracking"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/279147"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=279147"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/279147\/revisions"}],"predecessor-version":[{"id":279149,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/279147\/revisions\/279149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/279148"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=279147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=279147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=279147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}