{"id":278132,"date":"2026-06-22T00:54:00","date_gmt":"2026-06-22T04:54:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/22\/apple-price-hike-warning-what-it-means-for-iphone-18-pro-and-pro-max\/"},"modified":"2026-06-22T01:55:14","modified_gmt":"2026-06-22T05:55:14","slug":"apple-price-hike-warning-what-it-means-for-iphone-18-pro-and-pro-max","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/22\/apple-price-hike-warning-what-it-means-for-iphone-18-pro-and-pro-max\/","title":{"rendered":"Apple price hike warning &#8211; what it means for iPhone 18 Pro and Pro Max"},"content":{"rendered":"<p><a href=\"https:\/\/www.finder.com.au\/news\/apple-price-hike-warning-what-it-means-iphone-18-pro-max\">Apple price hike warning &#8211; what it means for iPhone 18 Pro and Pro Max<\/a><\/p>\n<p><a href=\"https:\/\/www.finder.com.au\/news\/apple-price-hike-warning-what-it-means-iphone-18-pro-max\">https:\/\/www.finder.com.au\/news\/apple-price-hike-warning-what-it-means-iphone-18-pro-max<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-22 00:54:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.finder.com.au\">www.finder.com.au<\/a><\/p>\n<ul>\n<li>Apple CEO Tim Cook has warned of price increases due to the surging cost of memory and storage chips.<\/li>\n<li>With the iPhone 18 Pro and Pro Max set to launch in September, your next upgrade could cost you more.<\/li>\n<li>Rumours suggest prices could go up by US$200, meaning the entry-level iPhone 18 Pro could cost around $2,359 here in Australia.<\/li>\n<\/ul>\n<p>If you&#8217;ve been thinking about upgrading to the iPhone 18 Pro or Pro Max, you might want to brace yourself.<\/p>\n<p>Apple has flagged that prices are going up. And while it didn&#8217;t specify exact products, with the new iPhones just a few months away, it&#8217;s not hard to read between the lines.<\/p>\n<h3>What did Apple actually say?<\/h3>\n<p>In an exclusive interview with the Wall Street Journal, outgoing CEO Tim Cook said it straight up: &#8220;Unfortunately, price increases are unavoidable.&#8221;<\/p>\n<p>According to Cook, the cost of memory and storage chips has surged.<\/p>\n<p>AI infrastructure is driving enormous global demand for these components, and that&#8217;s pushed prices up across the entire tech industry.<\/p>\n<p>It&#8217;s the same reason Samsung raised prices on its Galaxy S26 range earlier this year.<\/p>\n<p>&#8220;We&#8217;re doing our best to mitigate the huge increases that are being passed to us, and we&#8217;ve been trying to shield our customers from the increases, but the situation has become unsustainable,&#8221; Cook said.<\/p>\n<p>He didn&#8217;t name the iPhone 18 series specifically, or any product, for that matter.<\/p>\n<p>But Cook steps down as CEO on 1 September, handing over to hardware chief John Ternus just as the new iPhones are expected to hit shelves.<\/p>\n<p>The timing of this announcement, analysts say, was deliberate so that Ternus doesn&#8217;t have to deal with the blowback of the price hikes.<\/p>\n<p>            <img decoding=\"async\" src=\"https:\/\/www.finder.com.au\/svg-image\/rewards-logo-optus\" class=\"rewards-banner__logo\" alt=\"Optus logo\" loading=\"lazy\"\/><\/p>\n<p>          <span class=\"rewards-banner__share-text\">Share<\/span><br \/>\n          <span class=\"rewards-banner__share-success\" style=\"display: none;\">Copied!<\/span><\/p>\n<p>\n              Postpaid Device and SIM\n            <\/p>\n<p>\n      &#8230;<\/p>\n<p><a href=\"https:\/\/www.finder.com.au\/news\/apple-price-hike-warning-what-it-means-iphone-18-pro-max\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple price hike warning &#8211; what it means for iPhone 18 Pro and Pro Max&#8230;<\/p>\n","protected":false},"author":1,"featured_media":278133,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/cdn.finder.com.au\/finder-au\/wp-uploads\/2026\/06\/ApplePriceIncreases_1800x1000.jpg","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[81],"class_list":["post-278132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphone-18"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/278132"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=278132"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/278132\/revisions"}],"predecessor-version":[{"id":278134,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/278132\/revisions\/278134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/278133"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=278132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=278132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=278132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}