{"id":277809,"date":"2026-06-21T12:00:00","date_gmt":"2026-06-21T16:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/21\/brands-using-ai-generated-influencers-on-social-media\/"},"modified":"2026-06-21T12:40:10","modified_gmt":"2026-06-21T16:40:10","slug":"brands-using-ai-generated-influencers-on-social-media","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/21\/brands-using-ai-generated-influencers-on-social-media\/","title":{"rendered":"Brands using AI-generated influencers on social media"},"content":{"rendered":"

Brands using AI-generated influencers on social media<\/a><\/p>\n

https:\/\/www.taipeitimes.com\/News\/world\/archives\/2026\/06\/22\/2003859535<\/a><\/p>\n

Publish Date: 2026-06-21 12:00:00<\/a><\/p>\n

Source Domain: www.taipeitimes.com<\/a><\/p>\n

\n CALL: <\/span>
\n \u2018Companies must be transparent when content has been created using AI, particularly if AI-generated influencers are appearing,\u2019 a consumer group said <\/h2>\n

Brands promoting their products online are quietly deploying artificial intelligence (AI)-generated influencers on social media, an investigation has found, prompting calls for greater transparency. <\/p>\n

The findings suggest companies are increasingly turning to AI-generated content that purports to show genuine customer experiences while giving no obvious indication that the people featured are not real. <\/p>\n

The Guardian has also found that some content creators making AI influencer content are being asked to sign non-disclosure agreements (NDAs), so they cannot talk about their work. <\/p>\n

Photo: Reuters<\/p>\n

There are no specific rules requiring brands to tell consumers when advertising content has been created using AI. In the EU, new rules under the Artificial Intelligence Act are to begin applying in August, requiring AI-generated or manipulated content such as deepfake images, audio and video to be clearly labelled. The legislation would not apply in the UK. <\/p>\n

The consumer group Which? said that customers should be clearly informed when promotional content features AI-generated influencers. <\/p>\n

One example of a business appearing to use this content on Instagram includes a photo app called Once, which allows people\u2019s phones to create disposable camera-style photographs for events. The brand has likely used AI-generated influencers in its promotion, according to analysis by Reality Defenders, a cybersecurity company specializing in deepfake detection. <\/p>\n

Several videos on Instagram show a bride…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Brands using AI-generated influencers on social media https:\/\/www.taipeitimes.com\/News\/world\/archives\/2026\/06\/22\/2003859535 Publish Date: 2026-06-21 12:00:00 Source Domain: www.taipeitimes.com…<\/p>\n","protected":false},"author":1,"featured_media":277810,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img.taipeitimes.com\/images\/2026\/06\/22\/P05-260622-302.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-277809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/277809"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=277809"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/277809\/revisions"}],"predecessor-version":[{"id":277811,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/277809\/revisions\/277811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/277810"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=277809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=277809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=277809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}