{"id":277249,"date":"2026-06-18T07:00:00","date_gmt":"2026-06-18T11:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/18\/is-this-falls-folding-iphone-already-a-flop\/"},"modified":"2026-06-20T17:15:19","modified_gmt":"2026-06-20T21:15:19","slug":"is-this-falls-folding-iphone-already-a-flop","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/18\/is-this-falls-folding-iphone-already-a-flop\/","title":{"rendered":"Is this fall’s folding iPhone already a flop?"},"content":{"rendered":"

Is this fall’s folding iPhone already a flop?<\/a><\/p>\n

https:\/\/www.macworld.com\/article\/3128898\/is-this-falls-folding-iphone-already-a-flop.html<\/a><\/p>\n

Publish Date: 2026-06-18 07:00:00<\/a><\/p>\n

Source Domain: www.macworld.com<\/a><\/p>\n

Apple discontinued the Mac Pro earlier this year, and it\u2019s not hard to imagine why: the flagship computer was simply too high-end and too expensive for its own good. As if to demonstrate this, Apple launched the budget MacBook Neo at almost the same time, and it proved a huge hit. Public judgment doesn\u2019t get much clearer than that.<\/p>\n

Given this scenario, it\u2019s tempting to wonder why Apple is charging full steam ahead with the iPhone Ultra. Like the Mac Pro, this foldable phone is set to raise Apple\u2019s price ceiling considerably at a time when many customers are having to reassess their outgoings. Foldable phones remain a niche market, and the iPhone Ultra risks following in the footsteps of the Mac Pro and other top-shelf Apple products that failed to move the needle, including the Apple Watch Edition, iMac Pro, and Vision Pro.<\/p>\n

I\u2019m worried, in short, that the iPhone Ultra could end up being dead on arrival. It feels like a risky move at the best of times, but with the Mac Pro\u2019s demise fresh in everyone\u2019s minds, is Apple dooming its device before it even arrives?<\/p>\n

The hard sell<\/h2>\n

There\u2019s a common misconception that Apple overprices products to gouge gullible fans out of their hard-earned cash. And sure, Apple products can tend to be on the pricey side. But with reports showing that its devices last far longer than rivals year after year, it\u2019s hard to believe that Apple is ripping off its customers.<\/p>\n

Nevertheless, it remains true that Apple is not afraid to charge an arm and a leg to welcome you into its walled garden. The company\u2019s philosophy is not to be the first but to be the best, and that sometimes means going all out with a premium offering that boasts all the bells and whistles.<\/p>\n

The iPhone Ultra will be a unique device with a sky-high price tag.<\/p>\n

Foundry<\/p>\n

The iPhone Ultra will undoubtedly fall into this category. For a start, you can\u2019t make a foldable smartphone without incurring major costs….<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Is this fall’s folding iPhone already a flop? https:\/\/www.macworld.com\/article\/3128898\/is-this-falls-folding-iphone-already-a-flop.html Publish Date: 2026-06-18 07:00:00 Source Domain:…<\/p>\n","protected":false},"author":1,"featured_media":277250,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.macworld.com\/wp-content\/uploads\/2026\/06\/iPhone-Fold-concept-2-2.jpg?quality=50&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[],"class_list":["post-277249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/277249"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=277249"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/277249\/revisions"}],"predecessor-version":[{"id":277251,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/277249\/revisions\/277251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/277250"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=277249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=277249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=277249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}