{"id":277081,"date":"2026-06-20T12:19:00","date_gmt":"2026-06-20T16:19:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/20\/cosmetics-and-artificial-intelligence-beauty-in-the-algorithmic-age\/"},"modified":"2026-06-20T12:40:15","modified_gmt":"2026-06-20T16:40:15","slug":"cosmetics-and-artificial-intelligence-beauty-in-the-algorithmic-age","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/20\/cosmetics-and-artificial-intelligence-beauty-in-the-algorithmic-age\/","title":{"rendered":"Cosmetics and artificial intelligence: beauty in the algorithmic age"},"content":{"rendered":"<p><a href=\"https:\/\/www.premiumbeautynews.com\/en\/cosmetics-and-artificial,27784\">Cosmetics and artificial intelligence: beauty in the algorithmic age<\/a><\/p>\n<p><a href=\"https:\/\/www.premiumbeautynews.com\/en\/cosmetics-and-artificial,27784\">https:\/\/www.premiumbeautynews.com\/en\/cosmetics-and-artificial,27784<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-20 12:19:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.premiumbeautynews.com\">www.premiumbeautynews.com<\/a><\/p>\n<p>Although beauty tech was not the dominant theme at this year\u2019s <strong>VivaTech<\/strong> trade show, which concludes this evening in Paris, it drew crowds almost as large as those gathered around the robots and other futuristic technologies on display.<\/p>\n<h3 class=\"spip\">Massive investments<\/h3>\n<p>L\u2019Or\u00e9al, the French cosmetics giant, is showcasing the <strong>K-Scan<\/strong> \u2014 named after <strong>K\u00e9rastase<\/strong>, the group\u2019s flagship hair care brand \u2014 a compact AI-powered device designed to assess scalp health. Trained on a database of some 12,000 hair images, it analyzes the scalp to identify its characteristics and needs, including predicting the risk of hair loss.<\/p>\n<p>Just a few meters away, <strong>Lanc\u00f4me<\/strong>, another of L\u2019Or\u00e9al\u2019s flagship brands, is presenting <strong>Cell BioPrint<\/strong>, a device scheduled for launch this summer. The inovation claims to estimate biological skin age from a simple surface sample and recommend the most appropriate skincare products. Here, too, technology has taken on a predictive role.<\/p>\n<p>&#8220;To attract customers into stores, brands must offer personalization. Today, personalization means understanding an individual\u2019s biological age\u2014and that simply isn\u2019t possible without AI,&#8221; says <strong>\u00c9ric Briones, a luxury and beauty expert<\/strong>.<\/p>\n<p>Delivering this level of personalization requires a powerful technological infrastructure, substantial investment, and partnerships with leading tech companies. On June 17, the opening day of VivaTech, L\u2019Or\u00e9al announced a collaboration with OpenAI, the California-based developer of ChatGPT. Last year, the cosmetics group has invested EUR 1.5 billion (USD 1.7 bn) in technology and approximately EUR 1.4 billion (USD 1.6 bn) in research and innovation.<\/p>\n<h3 class=\"spip\">&#8220;Hyper-personalized responses&#8221;<\/h3>\n<p>&#8220;We continuously monitor advances in science and technology and explore how they can be harnessed to create a competitive advantage,&#8221; Guive Balooch, Vice President of Technology and Open Innovation at L\u2019Or\u00e9al, told AFP.<\/p>\n<p>&#8220;That advantage can come from our laboratories \u2014 for example, through our AI partnership&#8230;<\/p>\n<p><a href=\"https:\/\/www.premiumbeautynews.com\/en\/cosmetics-and-artificial,27784\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cosmetics and artificial intelligence: beauty in the algorithmic age https:\/\/www.premiumbeautynews.com\/en\/cosmetics-and-artificial,27784 Publish Date: 2026-06-20 12:19:00 Source&#8230;<\/p>\n","protected":false},"author":1,"featured_media":277082,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.premiumbeautynews.com\/IMG\/logo\/1050x600_samsung-2.jpg?1781972190","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-277081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/277081"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=277081"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/277081\/revisions"}],"predecessor-version":[{"id":277083,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/277081\/revisions\/277083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/277082"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=277081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=277081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=277081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}