{"id":276938,"date":"2026-06-20T04:00:00","date_gmt":"2026-06-20T08:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/20\/iphone-18-pro-apples-price-rise-changes-the-game-for-google-and-samsung\/"},"modified":"2026-06-20T09:30:21","modified_gmt":"2026-06-20T13:30:21","slug":"iphone-18-pro-apples-price-rise-changes-the-game-for-google-and-samsung","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/20\/iphone-18-pro-apples-price-rise-changes-the-game-for-google-and-samsung\/","title":{"rendered":"iPhone 18 Pro: Apple\u2019s Price Rise Changes The Game For Google And Samsung"},"content":{"rendered":"

iPhone 18 Pro: Apple\u2019s Price Rise Changes The Game For Google And Samsung<\/a><\/p>\n

https:\/\/ca.finance.yahoo.com\/news\/iphone-18-pro-apple-price-080000370.html<\/a><\/p>\n

Publish Date: 2026-06-20 04:00:00<\/a><\/p>\n

Source Domain: ca.finance.yahoo.com<\/a><\/p>\n

Apple iPhone 17 Pro \u2014 how much will the iPhone 18 Pro price go up by?<\/p>\n

NurPhoto via Getty Images <\/p>\n

Prices are going up, Apple CEO Tim Cook confirmed a few days ago. While the exact products that will see the price rises weren\u2019t named, nor how much prices will rise by, the timing of the announcement is revealing and will be important to rivals like Samsung and Google. Here\u2019s what\u2019s going on.<\/p>\n

FORBES | By David Phelan
Apple Releases AirPods Pro 3 And Beats Studio Buds Updates With Bug Fixes: How To Install<\/span><\/p>\n

Why Tim Cook Announced Apple Price Increases Now <\/h2>\n

Announcing price changes now takes pressure off Cook\u2019s successor as CEO later in the year.<\/p>\n

First, it\u2019s important to note that Tim Cook announced the price rises now, rather than leaving it to the next CEO, John Ternus, to be part of his tenure as the boss.<\/p>\n

And one analyst, Bloomberg\u2019s Mark Gurman, has suggested that the price rises are coming very soon. \u201cRegarding Apple price hikes, have to imagine these are fairly imminent. No other reason to flag them now. I\u2019d also note that Apple back to school sale is very imminent, and it could make sense to tie these together as a buffer. Either way this is happening soon. Not a fall thing,\u201d Gurman said on X on June 18.<\/p>\n

Gurman knows his stuff, but even so, I wouldn\u2019t be surprised if Cook announced this early to own it, rather than passing it on and the actual price increases come later. Here\u2019s why.<\/p>\n

I\u2019ve interviewed Tim Cook more than a dozen times and I am always left with the impression of someone decent and generous \u2014 it\u2019s no surprise that he is handing over the reins before the September keynote, to give his successor the plaudits for the next range of new products. Most CEOs wouldn\u2019t do that. With the price announcement, the increase is part of Cook\u2019s legacy, not Ternus\u2019s.<\/p>\n

How Apple\u2019s Pricing Strategy Liberates Samsung and Google <\/h2>\n

What does this mean for Apple\u2019s rivals?<\/p>\n

In one way, it…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

iPhone 18 Pro: Apple\u2019s Price Rise Changes The Game For Google And Samsung https:\/\/ca.finance.yahoo.com\/news\/iphone-18-pro-apple-price-080000370.html Publish…<\/p>\n","protected":false},"author":1,"featured_media":276939,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s.yimg.com\/os\/en\/forbes_contributor_845\/e8ca4ca787f74a8bf8b77aed02f8b5e4","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[80,81],"class_list":["post-276938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphone-17","tag-iphone-18"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/276938"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=276938"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/276938\/revisions"}],"predecessor-version":[{"id":276940,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/276938\/revisions\/276940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/276939"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=276938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=276938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=276938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}