{"id":276781,"date":"2026-06-20T04:16:00","date_gmt":"2026-06-20T08:16:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/20\/ai-in-marketing-strategy-data-and-consumers\/"},"modified":"2026-06-20T05:50:50","modified_gmt":"2026-06-20T09:50:50","slug":"ai-in-marketing-strategy-data-and-consumers","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/20\/ai-in-marketing-strategy-data-and-consumers\/","title":{"rendered":"AI in Marketing: Strategy, Data, and Consumers"},"content":{"rendered":"<p><a href=\"https:\/\/lavozmadrid.es\/en\/madrid-capital\/general\/ai-revolutionizes-marketing-keys-for-businesses\">AI in Marketing: Strategy, Data, and Consumers<\/a><\/p>\n<p><a href=\"https:\/\/lavozmadrid.es\/en\/madrid-capital\/general\/ai-revolutionizes-marketing-keys-for-businesses\">https:\/\/lavozmadrid.es\/en\/madrid-capital\/general\/ai-revolutionizes-marketing-keys-for-businesses<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-20 04:16:00<\/a><\/p>\n<p>Source Domain: <a href=\"lavozmadrid.es\">lavozmadrid.es<\/a><\/p>\n<p>Generative Artificial Intelligence is consolidating as a key tool in the current business landscape, transforming marketing strategy, data analysis, and consumer relationships.<\/p>\n<p>The <strong>Autonomous University of Madrid Foundation (FUAM)<\/strong>, in collaboration with <strong>Madrid Network<\/strong> and supported by the <strong>Community of Madrid<\/strong> and the <strong>European Regional Development Fund (FEDER)<\/strong>, organized the TertulIA_UAM in Marketing. The event, themed &#8220;AI as a Transformer of Strategy, Data Analysis, and Consumer Relations,&#8221; brought together experts to discuss AI&#8217;s impact.<\/p>\n<p><strong>Roc\u00edo Schettini<\/strong>, Director General of the <strong>UAM Foundation<\/strong>, opened the event, emphasizing the role of these initiatives, supported by the <strong>Community of Madrid<\/strong>, in analyzing how AI affects all knowledge areas and future professionals transversally.<\/p>\n<p><strong>Gema Sanz<\/strong>, Director of Institutional Relations at <strong>Madrid Network<\/strong>, moderated the discussion, highlighting her entity&#8217;s mission to &#8220;unite university knowledge with business knowledge.&#8221; She posed the central question: &#8220;Artificial Intelligence is already changing how companies analyze data, segment audiences, and make decisions. The question is whether it will also help us understand people better.&#8221;<\/p>\n<p><strong>Luis Mart\u00edn P\u00e9rez<\/strong>, Director of AI Solutions for communication and marketing at <strong>LLYC<\/strong>, delivered the keynote speech. He stated that &#8220;AI has become the main prescriber right now&#8221; and warned that conversational models are replacing traditional websites as traffic sources. His message was clear: &#8220;If AI doesn&#8217;t read you, if AI doesn&#8217;t discover you, you don&#8217;t exist.&#8221;<\/p>\n<p>During the panel discussion, Mart\u00edn P\u00e9rez demystified AI, calling it a &#8220;tool&#8221; rather than a &#8220;magic solution.&#8221; He cautioned against the risk of cloned messages, noting that AI &#8220;will amplify what you have previously built.&#8221; He stressed that AI rewards narrative homogeneity while penalizing dispersion, making a solid brand narrative essential.<\/p>\n<p>Experts debated AI implementation, with Luis Mart\u00edn emphasizing that &#8220;the biggest corporate mistake&#8230;<\/p>\n<p><a href=\"https:\/\/lavozmadrid.es\/en\/madrid-capital\/general\/ai-revolutionizes-marketing-keys-for-businesses\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI in Marketing: Strategy, Data, and Consumers https:\/\/lavozmadrid.es\/en\/madrid-capital\/general\/ai-revolutionizes-marketing-keys-for-businesses Publish Date: 2026-06-20 04:16:00 Source Domain: lavozmadrid.es&#8230;<\/p>\n","protected":false},"author":1,"featured_media":276782,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/lavozmadrid.es\/media\/2026\/06\/la-ia-revoluciona-el-marketing-claves-para-empresas.webp","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-276781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/276781"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=276781"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/276781\/revisions"}],"predecessor-version":[{"id":276783,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/276781\/revisions\/276783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/276782"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=276781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=276781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=276781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}