{"id":276287,"date":"2026-06-19T14:53:00","date_gmt":"2026-06-19T18:53:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/19\/apples-iphone-18-pro-could-cost-a-lot-more-thanks-to-the-chip-shortage\/"},"modified":"2026-06-19T15:00:32","modified_gmt":"2026-06-19T19:00:32","slug":"apples-iphone-18-pro-could-cost-a-lot-more-thanks-to-the-chip-shortage","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/19\/apples-iphone-18-pro-could-cost-a-lot-more-thanks-to-the-chip-shortage\/","title":{"rendered":"Apple&#8217;s iPhone 18 Pro could cost a lot more, thanks to the chip shortage"},"content":{"rendered":"<p><a href=\"https:\/\/mobilesyrup.com\/2026\/06\/19\/apple-iphone-18-pro-price-increase-chip-shortage\/\">Apple&#8217;s iPhone 18 Pro could cost a lot more, thanks to the chip shortage<\/a><\/p>\n<p><a href=\"https:\/\/mobilesyrup.com\/2026\/06\/19\/apple-iphone-18-pro-price-increase-chip-shortage\/\">https:\/\/mobilesyrup.com\/2026\/06\/19\/apple-iphone-18-pro-price-increase-chip-shortage\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-19 14:53:00<\/a><\/p>\n<p>Source Domain: <a href=\"mobilesyrup.com\">mobilesyrup.com<\/a><\/p>\n<p>The iPhone 18 Pro\u2019s prices could go up this year, largely due to ongoing chip and memory shortages.<\/p>\n<p>When speaking to\u00a0The Wall Street Journal (WSJ), Apple CEO Tim Cook said that price hikes were \u201cunavoidable,\u201d and that \u201cwe\u2019re doing our best to mitigate the huge increases that are being passed to us, and we\u2019ve been trying to shield our customers from the increases, but the situation has become unsustainable.\u201d<\/p>\n<p>Now,\u00a0The Wall Street Journal<span style=\"margin: 0px; padding: 0px;\">\u00a0notes that part of the reason for the chip shortage is <\/span>AI demand.<\/p>\n<p>Essentially, the rapid build-out of AI data centres led chip manufacturers to shift production of DRAM (dynamic random access memory) and NAND flash storage toward more enterprise-scale components rather than consumer devices. Mike Howard, director of memory markets for TechInsights, told the\u00a0WSJ that prices for these components (noting the 12GB of DRAM and 256GB of flash storage found in the iPhone 17 Pro) are projected to quadruple in the fall compared to last year.<\/p>\n<p>Howard also estimated that the tech giant paid roughly US$39 (C$55.29) for the 12GB of DRAM in the 17 Pro, but in the 18 Pro, the same 12GB of DRAM could cost a staggering US$145 (C$205). For the flash storage, Howard says Apple paid around US$ 13 (C$18 CAD), with the price potentially jumping to US$51 (C$72 CAD).<\/p>\n<p>In fact, Wayne Lam, service director of wireless components for TechInsights, told the WSJ that, including the DRAM and flash storage, the iPhone 17 Pro costs the company about US$582 (C$825) to produce, while the iPhone 18 Pro could jump to US$726 (C$1029). With TechInsights noting that Apple\u2019s estimated profit margin on the iPhone 17 Pro is 47 per cent, the iPhone 18 Pro could have a price of US$ 1,299 (C$1,841). For perspective, the iPhone 17 Pro starts at $1,599 in Canada.<\/p>\n<p>Source: The Wall Street Journal<\/p>\n<p>MobileSyrup may earn a commission from purchases made via our links, which helps fund the journalism we provide free on our website. These links&#8230;<\/p>\n<p><a href=\"https:\/\/mobilesyrup.com\/2026\/06\/19\/apple-iphone-18-pro-price-increase-chip-shortage\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s iPhone 18 Pro could cost a lot more, thanks to the chip shortage https:\/\/mobilesyrup.com\/2026\/06\/19\/apple-iphone-18-pro-price-increase-chip-shortage\/&#8230;<\/p>\n","protected":false},"author":1,"featured_media":276288,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/production-static.mobilesyrup.com\/uploads\/2025\/09\/iphone-17-pro-header1-scaled.jpg","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[80,81],"class_list":["post-276287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphone-17","tag-iphone-18"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/276287"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=276287"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/276287\/revisions"}],"predecessor-version":[{"id":276289,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/276287\/revisions\/276289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/276288"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=276287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=276287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=276287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}