{"id":276086,"date":"2026-06-19T11:00:00","date_gmt":"2026-06-19T15:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/19\/boyce-takes-reins-as-spekks-chief-technology-ai-officer-06-22-2026\/"},"modified":"2026-06-19T11:10:12","modified_gmt":"2026-06-19T15:10:12","slug":"boyce-takes-reins-as-spekks-chief-technology-ai-officer-06-22-2026","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/19\/boyce-takes-reins-as-spekks-chief-technology-ai-officer-06-22-2026\/","title":{"rendered":"Boyce Takes Reins As Spekk’s Chief Technology\/AI Officer 06\/22\/2026"},"content":{"rendered":"

Boyce Takes Reins As Spekk’s Chief Technology\/AI Officer 06\/22\/2026<\/a><\/p>\n

https:\/\/www.mediapost.com\/publications\/article\/415870\/boyce-takes-reins-as-spekks-chief-technologyai-o.html<\/a><\/p>\n

Publish Date: 2026-06-19 11:00:00<\/a><\/p>\n

Source Domain: www.mediapost.com<\/a><\/p>\n

Digital agency Spekk has
\nappointed Nick Boyce to a new role: Chief Technology\/AI Officer.<\/p>\n

London-based Boyce is the founder of AI consultancy Trampoline and ad-tech platform Pablo, As part of the appointment, Spekk
\nhas acquired Pablo, which will be integrated with the agency\u2019<\/span>s proprietary ad-trafficking tech.<\/p>\n

Designed for digital advertising agencies and brands, Pablo
\nautomates Facebook ad uploads and streamlines creative workflows, allowing teams to launch campaigns faster and with greater accuracy.\u00a0<\/p>\n

The platform is used by brands and agencies,
\nincluding Camper and Lovable, and is part of Spekk\u2019s media ops.<\/p>\n

Previously, Boyce was data-analytics director at social agency Spin Brands, having joined following Spin’s acquisition of
\nhis paid media agency, Pollenary. He also leads analysis for BenchPress, the U.K.\u2019s largest benchmarking report for agencies.<\/p>\n

advertisement<\/p>\n

advertisement<\/p>\n

Boyce\u2019s focus will be creating specialist tools and
\nAI-powered solutions that improve brand performance. He reports to M\u00e5ns G\u00e5rdfeldt, agency co-founder.<\/p>\n

G\u00e5rdfeldt said Boyce \u201ccombines deep paid media expertise with an
\nexceptional understanding of technology, data and AI, while sharing our belief that the most valuable technology is built around the specific challenges clients face, not simply the latest industry
\ntrend. Bringing Nick into the business and acquiring Pablo is the logical next step in that evolution.\u201d<\/p>\n

Spekk\u2019s\u00a0workforce spans across the U.K., Europe and the Americas.<\/p>\n

Late last year, it was named Joe & The Juice\u2019s global AOR. Other clients include Hunza G, El Dorado, Skogen Baby and Lyma.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Boyce Takes Reins As Spekk’s Chief Technology\/AI Officer 06\/22\/2026 https:\/\/www.mediapost.com\/publications\/article\/415870\/boyce-takes-reins-as-spekks-chief-technologyai-o.html Publish Date: 2026-06-19 11:00:00 Source…<\/p>\n","protected":false},"author":1,"featured_media":276087,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s3.amazonaws.com\/media.mediapost.com\/dam\/cropped\/2026\/06\/17\/boyce_screenshot-2026-06-17-at-110858-am_mM0lk54.png","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-276086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/276086"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=276086"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/276086\/revisions"}],"predecessor-version":[{"id":276088,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/276086\/revisions\/276088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/276087"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=276086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=276086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=276086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}