{"id":275750,"date":"2026-06-19T05:02:00","date_gmt":"2026-06-19T09:02:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/19\/brace-yourselves-for-a-2000-iphone\/"},"modified":"2026-06-19T05:30:13","modified_gmt":"2026-06-19T09:30:13","slug":"brace-yourselves-for-a-2000-iphone","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/19\/brace-yourselves-for-a-2000-iphone\/","title":{"rendered":"Brace yourselves for a $2,000 iPhone"},"content":{"rendered":"<p><a href=\"https:\/\/www.readthepeak.com\/p\/brace-yourselves-for-a-2-000-iphone\">Brace yourselves for a $2,000 iPhone<\/a><\/p>\n<p><a href=\"https:\/\/www.readthepeak.com\/p\/brace-yourselves-for-a-2-000-iphone\">https:\/\/www.readthepeak.com\/p\/brace-yourselves-for-a-2-000-iphone<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-19 05:02:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.readthepeak.com\">www.readthepeak.com<\/a><\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\"><span class=\"hxnnnr0\">For any AI haters looking for more ammunition, here\u2019s something you can use: pricier iPhones.<\/span><\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\"><span class=\"hxnnnr0\"><span style=\"font-family:inherit;font-weight:700;--font-size:100%;--mobile-font-size:inherit\"><strong>Driving the news:<\/strong><\/span><\/span><span class=\"hxnnnr0\"> Outgoing Apple CEO Tim Cook said that price increases for Apple products are \u201cunavoidable\u201d in an interview with the <\/span><span class=\"hxnnnr0\">Wall Street Journal<\/span><span class=\"hxnnnr0\">, citing soaring demand and skyrocketing costs for memory and storage chips driven by AI servers.<\/span><\/p>\n<ul translations=\"[object Object]\" class=\"_1ao94nj1\">\n<li class=\"_11av8sw0\" translations=\"[object Object]\">\n<p class=\"dream-post-content-paragraph j6zgbu1\"><span class=\"hxnnnr0\">\u201cThis is a hundred-year flood,\u201d said Cook, referring to the exponential price increases for memory chips, \u201cI\u2019ve never seen anything like it in any area in over 40 years.\u201d<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"dream-post-content-paragraph j6zgbu1\"><span class=\"hxnnnr0\"><span style=\"font-family:inherit;font-weight:700;--font-size:100%;--mobile-font-size:inherit\"><strong>Zoom in:<\/strong><\/span><\/span><span class=\"hxnnnr0\"> According to a <\/span><span class=\"hxnnnr0\">WSJ analysis<\/span><span class=\"hxnnnr0\">, if Apple wanted to maintain similar profit margins for its next iPhone Pro, it could potentially raise the base price by US$200 to US$1,299 (about $1,830 Canadian). However, this calculation doesn\u2019t account for potential upgrades to the phone\u2019s camera, which could bump the price tag to US$1,399 (just shy of $2,000 Canadian).\u00a0<\/span><\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\"><span class=\"hxnnnr0\"><span style=\"font-family:inherit;font-weight:700;--font-size:100%;--mobile-font-size:inherit\"><strong>Why it matters:<\/strong><\/span><\/span><span class=\"hxnnnr0\"> Apple used to be top dog in the memory market, using its muscle as a customer to bully chipmakers into the lowest prices; that\u2019s no longer the case. You might be saying, \u2018that\u2019s alright, I don\u2019t use Apple products,\u2019 but think about it \u2014 if not even Apple can stave off these price increases, what hope do other consumer electronics companies have?<\/span><\/p>\n<ul translations=\"[object Object]\" class=\"_1ao94nj1\">\n<li class=\"_11av8sw0\" translations=\"[object Object]\">\n<p class=\"dream-post-content-paragraph j6zgbu1\"><span class=\"hxnnnr0\">With memory and storage prices quadrupling since last year and only getting higher, we\u2019re living through <\/span><span class=\"hxnnnr0\">RAMageddon<\/span><span class=\"hxnnnr0\">, which threatens to push prices up on all sorts of devices.\u00a0<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"dream-post-content-paragraph j6zgbu1\"><span class=\"hxnnnr0\"><span style=\"font-family:inherit;font-weight:700;--font-size:100%;--mobile-font-size:inherit\"><strong>Our take:<\/strong><\/span><\/span><span class=\"hxnnnr0\"> If you need a new phone or laptop, consider buying it before the next release cycle.<\/span><span class=\"hxnnnr0\"><span style=\"font-family:inherit;--font-size:100%;--mobile-font-size:inherit\">\u2014QH<\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.readthepeak.com\/p\/brace-yourselves-for-a-2-000-iphone\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brace yourselves for a $2,000 iPhone https:\/\/www.readthepeak.com\/p\/brace-yourselves-for-a-2-000-iphone Publish Date: 2026-06-19 05:02:00 Source Domain: www.readthepeak.com For&#8230;<\/p>\n","protected":false},"author":1,"featured_media":275752,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/beehiiv-images-production.s3.amazonaws.com\/uploads\/asset\/file\/5f3b9897-429c-4005-aef7-4ab3694ec47f\/Orange_iPhone.jpg?t=1781818628","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[],"class_list":["post-275750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/275750"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=275750"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/275750\/revisions"}],"predecessor-version":[{"id":275754,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/275750\/revisions\/275754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/275752"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=275750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=275750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=275750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}