{"id":275452,"date":"2026-06-18T08:00:00","date_gmt":"2026-06-18T12:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/18\/real-chemistry-unifies-omnichannel-offering-as-real-chemistry-media-a-technology-led-healthcare-focused-practice-of-the-future\/"},"modified":"2026-06-18T08:30:13","modified_gmt":"2026-06-18T12:30:13","slug":"real-chemistry-unifies-omnichannel-offering-as-real-chemistry-media-a-technology-led-healthcare-focused-practice-of-the-future","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/18\/real-chemistry-unifies-omnichannel-offering-as-real-chemistry-media-a-technology-led-healthcare-focused-practice-of-the-future\/","title":{"rendered":"Real Chemistry Unifies Omnichannel Offering as Real Chemistry Media, a Technology-led, Healthcare-focused Practice of the Future"},"content":{"rendered":"<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260618431737\/en\/Real-Chemistry-Unifies-Omnichannel-Offering-as-Real-Chemistry-Media-a-Technology-led-Healthcare-focused-Practice-of-the-Future\">Real Chemistry Unifies Omnichannel Offering as Real Chemistry Media, a Technology-led, Healthcare-focused Practice of the Future<\/a><\/p>\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260618431737\/en\/Real-Chemistry-Unifies-Omnichannel-Offering-as-Real-Chemistry-Media-a-Technology-led-Healthcare-focused-Practice-of-the-Future\">https:\/\/www.businesswire.com\/news\/home\/20260618431737\/en\/Real-Chemistry-Unifies-Omnichannel-Offering-as-Real-Chemistry-Media-a-Technology-led-Healthcare-focused-Practice-of-the-Future<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-18 08:00:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.businesswire.com\">www.businesswire.com<\/a><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><span>NEW YORK&#8211;(BUSINESS WIRE)&#8211;<\/span>Real Chemistry, a leader in AI-driven insights and marketing and communications exclusively for the healthcare and life sciences sectors, today announced the full integration of Spring &#038; Bond, Greater Than One, and its legacy media and omnichannel practice into a single, unified Real Chemistry Media offering. Comprising approximately 450 media experts and supported by more than 150 data and analytics professionals, the technology-first practice is designed to meet the evolving needs of healthcare marketers.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n\u201cWith Real Chemistry Media, we\u2019re bringing together end-to-end media and omnichannel solutions with proprietary data, advanced AI and automation technology, and insights-led strategy,\u201d said Kevin Johnson, Group President and Managing Partner of Real Chemistry. \u201cThe integration is designed to meet healthcare brands\u2019 growing demand for more connected, personalized, data-driven customer engagement at scale.\u201d<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nReal Chemistry Media has appointed a leadership team with deep expertise in ad tech innovation and commercial modeling for media.<\/p>\n<ul xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\" class=\"bwlistdisc\">\n<li>\nElizabeth Beringer, President, leads the group with 15+ years\u2019 experience in advertising and marketing technology. An entrepreneur and engineer by trade, Elizabeth founded Spring &#038; Bond after serving in platform and technology leadership positions with PulsePoint.<\/p>\n<\/li>\n<li>\nAmanda Powers-Han, Chief Commercial Officer, spent 24 years with Greater Than One and played a critical role in building that business from its inception, partnering with clients ranging from pre-commercial biopharmas to multinational market leaders.<\/p>\n<\/li>\n<li>\nJeff O\u2019Connell, Chief Technology Officer, brings 20+ years of experience in advanced software engineering and building technology-enabled omnichannel marketing products.<\/p>\n<\/li>\n<li>\nPreston Taylor, Chief Operating Officer for Real Chemistry\u2019s broader media and omnichannel activation practice, has a specialized background at the intersection of media and finance, developing&#8230;<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260618431737\/en\/Real-Chemistry-Unifies-Omnichannel-Offering-as-Real-Chemistry-Media-a-Technology-led-Healthcare-focused-Practice-of-the-Future\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real Chemistry Unifies Omnichannel Offering as Real Chemistry Media, a Technology-led, Healthcare-focused Practice of the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":275453,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/mms.businesswire.com\/media\/20260618431737\/en\/2834222\/22\/RC_Media_Businesswire_B_2400x1350.jpg","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[62],"class_list":["post-275452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-innovation"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/275452"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=275452"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/275452\/revisions"}],"predecessor-version":[{"id":275454,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/275452\/revisions\/275454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/275453"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=275452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=275452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=275452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}