{"id":275249,"date":"2026-06-18T04:07:00","date_gmt":"2026-06-18T08:07:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/18\/iphone-price-hike-tim-cook-signals-higher-iphone-costs-as-ram-prices-soar\/"},"modified":"2026-06-18T04:35:12","modified_gmt":"2026-06-18T08:35:12","slug":"iphone-price-hike-tim-cook-signals-higher-iphone-costs-as-ram-prices-soar","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/18\/iphone-price-hike-tim-cook-signals-higher-iphone-costs-as-ram-prices-soar\/","title":{"rendered":"iPhone price hike: Tim Cook signals higher iPhone costs as RAM prices soar"},"content":{"rendered":"<p><a href=\"https:\/\/www.deccanherald.com\/technology\/ram-situation-has-become-unsustainable-tim-cook-hints-at-iphone-ipad-price-hike-4043453\">iPhone price hike: Tim Cook signals higher iPhone costs as RAM prices soar<\/a><\/p>\n<p><a href=\"https:\/\/www.deccanherald.com\/technology\/ram-situation-has-become-unsustainable-tim-cook-hints-at-iphone-ipad-price-hike-4043453\">https:\/\/www.deccanherald.com\/technology\/ram-situation-has-become-unsustainable-tim-cook-hints-at-iphone-ipad-price-hike-4043453<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-18 04:07:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.deccanherald.com\">www.deccanherald.com<\/a><\/p>\n<p>Quick summary &#8211; click for full details<\/p>\n<p>Concise summary of key highlights<\/p>\n<p>In one line<\/p>\n<p>Apple to raise iPhone prices due to unsustainable RAM and chipset costs, ending previous price mitigation strategies.<\/p>\n<p>Key points<\/p>\n<p><span class=\"inf-bullet\">\u2022 <\/span><span class=\"inf-editable-text\">Rising smartphone costs<\/span><\/p>\n<p>Smartphone makers have increased prices by 14-15% due to surging chipset costs, with additional hikes of Rs 5,000-12,000 in recent weeks.<\/p>\n<p><span class=\"inf-bullet\">\u2022 <\/span><span class=\"inf-editable-text\">Chipset supply constraints<\/span><\/p>\n<p>Semiconductor firms prioritise shipments to generative AI companies, reducing availability for consumer devices and driving up costs.<\/p>\n<p><span class=\"inf-bullet\">\u2022 <\/span><span class=\"inf-editable-text\">Apple&#8217;s cost mitigation ends<\/span><\/p>\n<p>Apple previously offset costs by increasing base storage, but Tim Cook states the situation is now unsustainable, necessitating price hikes.<\/p>\n<p><span class=\"inf-bullet\">\u2022 <\/span><span class=\"inf-editable-text\">Future price increases likely<\/span><\/p>\n<p>Apple will raise iPhone prices, with no significant discounts expected during seasonal sales or e-commerce promotions.<\/p>\n<p><span class=\"inf-bullet\">\u2022 <\/span><span class=\"inf-editable-text\">Industry cost-cutting measures<\/span><\/p>\n<p>Companies are using outdated chipsets, reducing camera sensors, and making cosmetic changes to manage rising component costs.<\/p>\n<p>Key statistics<\/p>\n<p>14-15%<\/p>\n<p>Average price increase for new smartphones<\/p>\n<p>Rs 5,000-12,000<\/p>\n<p>Recent price hike range for existing models<\/p>\n<p>Processed with AI. Reviewed by DH Digital Team.<\/p>\n<p>Published 18 June 2026, 08:07 IST<\/p>\n<p><a href=\"https:\/\/www.deccanherald.com\/technology\/ram-situation-has-become-unsustainable-tim-cook-hints-at-iphone-ipad-price-hike-4043453\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>iPhone price hike: Tim Cook signals higher iPhone costs as RAM prices soar https:\/\/www.deccanherald.com\/technology\/ram-situation-has-become-unsustainable-tim-cook-hints-at-iphone-ipad-price-hike-4043453 Publish&#8230;<\/p>\n","protected":false},"author":1,"featured_media":275251,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/media.assettype.com\/deccanherald%2F2025-09-19%2Fbezbku4b%2FApple-Hebbal-5.jpg?rect=0%2C18%2C939%2C493&w=1200&ar=40%3A21&auto=format%2Ccompress&ogImage=true&mode=crop","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[],"class_list":["post-275249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/275249"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=275249"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/275249\/revisions"}],"predecessor-version":[{"id":275253,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/275249\/revisions\/275253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/275251"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=275249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=275249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=275249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}