{"id":275029,"date":"2026-06-17T07:06:00","date_gmt":"2026-06-17T11:06:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/17\/spekk-acquires-pablo-and-appoints-ai-chief\/"},"modified":"2026-06-17T19:45:39","modified_gmt":"2026-06-17T23:45:39","slug":"spekk-acquires-pablo-and-appoints-ai-chief","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/17\/spekk-acquires-pablo-and-appoints-ai-chief\/","title":{"rendered":"Spekk acquires Pablo and appoints AI chief"},"content":{"rendered":"<p><a href=\"https:\/\/marketingreport.one\/news\/spekk-acquires-pablo-and-appoints-ai-chief.html\">Spekk acquires Pablo and appoints AI chief<\/a><\/p>\n<p><a href=\"https:\/\/marketingreport.one\/news\/spekk-acquires-pablo-and-appoints-ai-chief.html\">https:\/\/marketingreport.one\/news\/spekk-acquires-pablo-and-appoints-ai-chief.html<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-17 07:06:00<\/a><\/p>\n<p>Source Domain: <a href=\"marketingreport.one\">marketingreport.one<\/a><\/p>\n<h2>The acquisition and newly created executive role are intended to support the development of proprietary technology<\/h2>\n<p>Digital agency Spekk has acquired advertising technology platform Pablo and appointed its founder, Nick Boyce, as Chief Technology &#038; AI Officer, as the agency expands its investment in artificial intelligence and automation.<\/p>\n<p>The acquisition and newly created executive role are intended to support the development of proprietary technology designed for high-consideration brands, a segment that Spekk specialises in across paid media and digital marketing.<\/p>\n<h2>Acquisition builds on existing partnership<\/h2>\n<p>Nick Boyce founded Pablo, an AI-powered workflow platform developed for digital advertising agencies and brands. The platform automates Facebook ad uploads, streamlines creative workflows and supports campaign analysis through its performance monitoring capabilities.<\/p>\n<p>Spekk and Nick Boyce began working together in 2025 when the agency commissioned a tailored version of Pablo for its clients. The platform has since become part of the agency&#8217;s media operations.<\/p>\n<h2>Technology platforms to be integrated<\/h2>\n<p>Prior to the acquisition, Spekk had also developed its own ad trafficking and delivery platform. Following the deal, the agency plans to combine both technologies into a single platform aimed at improving efficiency, collaboration and campaign execution.<\/p>\n<p>Nick Boyce brings experience across paid media, analytics, technology and artificial intelligence. In addition to founding Pablo, he established AI consultancy Trampoline and previously served as Data &#038; Analytics Director at Spin Brands following the acquisition of his paid media agency, Pollenary.<\/p>\n<h2>Focus on AI and automation<\/h2>\n<p>In his new role, Nick Boyce will oversee Spekk&#8217;s technology and AI strategy, leading the development of automation tools and AI-powered systems designed to support paid media operations.<\/p>\n<p>He will also manage the agency&#8217;s technology&#8230;<\/p>\n<p><a href=\"https:\/\/marketingreport.one\/news\/spekk-acquires-pablo-and-appoints-ai-chief.html\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spekk acquires Pablo and appoints AI chief https:\/\/marketingreport.one\/news\/spekk-acquires-pablo-and-appoints-ai-chief.html Publish Date: 2026-06-17 07:06:00 Source Domain: marketingreport.one&#8230;<\/p>\n","protected":false},"author":1,"featured_media":275030,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/marketingreport.one\/Article%20Images\/Key%20Persons\/nick-boyce-spekk-marketing-report-one.webp","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-275029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/275029"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=275029"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/275029\/revisions"}],"predecessor-version":[{"id":275031,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/275029\/revisions\/275031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/275030"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=275029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=275029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=275029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}