{"id":274923,"date":"2026-06-17T17:42:00","date_gmt":"2026-06-17T21:42:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/17\/tim-cook-confirms-price-hikes-are-coming-for-iphones-ipads-and-macs\/"},"modified":"2026-06-17T18:05:26","modified_gmt":"2026-06-17T22:05:26","slug":"tim-cook-confirms-price-hikes-are-coming-for-iphones-ipads-and-macs","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/17\/tim-cook-confirms-price-hikes-are-coming-for-iphones-ipads-and-macs\/","title":{"rendered":"Tim Cook confirms price hikes are coming for iPhones, iPads, and Macs"},"content":{"rendered":"<p><a href=\"https:\/\/www.theverge.com\/tech\/951948\/apple-tim-cook-price-increases-ram\">Tim Cook confirms price hikes are coming for iPhones, iPads, and Macs<\/a><\/p>\n<p><a href=\"https:\/\/www.theverge.com\/tech\/951948\/apple-tim-cook-price-increases-ram\">https:\/\/www.theverge.com\/tech\/951948\/apple-tim-cook-price-increases-ram<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-17 17:42:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.theverge.com\">www.theverge.com<\/a><\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">We\u2019re doing our best to mitigate the huge increases that are being passed to us, and we\u2019ve been trying to shield our customers from the increases, but the situation has become unsustainable.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Cook doesn\u2019t say when Apple plans on raising prices or which products will be affected. The company has already stopped selling the Mac Studio with 512GB of RAM in March and later raised the starting price of the Mac Mini to $799 after dropping the cheaper $599 option from its lineup. Analyst Tim Culpan also suggested that Apple could discontinue the base configuration of the MacBook Neo, while keeping the $699 model with 512GB of storage.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">As AI companies continue to demand more memory in their sprawling data centers, suppliers are struggling to keep up. The shortage has led to surging RAM and storage costs, as well as price increases across game consoles, laptops, and other devices.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cThere\u2019s less supply at a time when consumers want devices and the memory guys are passing along huge price increases,\u201d Cook tells the WSJ. \u201cWe definitely need memory pricing and supply to return to reasonable levels for consumer products.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Apple is getting ready to take the wraps off its latest lineup of iPhones later this year, though it\u2019s unclear how big an impact the memory shortage will have on pricing. The WSJ estimates that the upcoming iPhone 18 Pro could cost $1,299, a jump from the $1,099 iPhone 17 Pro.<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/tech\/951948\/apple-tim-cook-price-increases-ram\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tim Cook confirms price hikes are coming for iPhones, iPads, and Macs https:\/\/www.theverge.com\/tech\/951948\/apple-tim-cook-price-increases-ram Publish Date:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":274924,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/09\/257981_Techwoven_AJohnson_0002.jpg?quality=90&strip=all&crop=0%2C10.723165084465%2C100%2C78.55366983107&w=1200","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[80,81],"class_list":["post-274923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphone-17","tag-iphone-18"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/274923"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=274923"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/274923\/revisions"}],"predecessor-version":[{"id":274925,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/274923\/revisions\/274925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/274924"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=274923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=274923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=274923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}