{"id":274469,"date":"2026-06-16T10:00:00","date_gmt":"2026-06-16T14:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/16\/ai-is-the-new-search-bar-but-finding-the-best-deal-takes-more\/"},"modified":"2026-06-16T10:20:25","modified_gmt":"2026-06-16T14:20:25","slug":"ai-is-the-new-search-bar-but-finding-the-best-deal-takes-more","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/16\/ai-is-the-new-search-bar-but-finding-the-best-deal-takes-more\/","title":{"rendered":"AI Is The New Search Bar, But Finding The Best Deal Takes More"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/garydrenik\/2026\/06\/16\/ai-is-the-new-search-bar-but-finding-the-best-deal-takes-more\/\">AI Is The New Search Bar, But Finding The Best Deal Takes More<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/garydrenik\/2026\/06\/16\/ai-is-the-new-search-bar-but-finding-the-best-deal-takes-more\/\">https:\/\/www.forbes.com\/sites\/garydrenik\/2026\/06\/16\/ai-is-the-new-search-bar-but-finding-the-best-deal-takes-more\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-16 10:00:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.forbes.com\">www.forbes.com<\/a><\/p>\n<p><span style=\"-webkit-line-clamp:2\" class=\"Ccg9Ib-7 _8XF2kHYM\">Artificial Intelligence<\/span><\/p>\n<p>Getty Images &#8211; BlackJack3D<\/p>\n<p>For more than two decades, search engines have been the starting point for consumer decision-making. Whether researching a new laptop, comparing travel options or hunting for the best price on everyday essentials, shoppers have relied on search to guide their purchasing journeys.<\/p>\n<p>Today, artificial intelligence is beginning to challenge that role.<\/p>\n<p>Instead of typing a series of keywords into a search engine and sorting through pages of results, consumers can now ask AI tools a direct question and receive a curated answer in seconds. As adoption grows, AI is increasingly becoming a new gateway between consumers and brands, reshaping how people discover products, evaluate options, and make purchasing decisions.<\/p>\n<p>But while AI may be changing how consumers search, it is not changing what they ultimately want: confidence that they are making the right purchase at the right price.<\/p>\n<p>According to a recent survey from my company, Prosper Insights &#038; Analytics, nearly 38% of U.S. adults already use generative AI tools such as ChatGPT, Gemini and Copilot. Adoption is particularly strong among Millennials, where 45% report actively using generative AI.<\/p>\n<p><span style=\"-webkit-line-clamp:2\" class=\"Ccg9Ib-7 _8XF2kHYM\">Prosper &#8211; Heard of Generative AI<\/span><\/p>\n<p>Prosper Insights &#038; Analytics<\/p>\n<p>The data also reveals that consumers are using AI for highly practical purposes. Among current users, 54% use AI for internet searching and nearly half use it for research and information gathering. Rather than viewing AI as a novelty, consumers increasingly see it as a tool that can help simplify complex decisions.<\/p>\n<p><span style=\"-webkit-line-clamp:2\" class=\"Ccg9Ib-7 _8XF2kHYM\">Prosper &#8211; Use Generative Artificial Intelligence For<\/span><\/p>\n<p>Prosper Insights &#038; Analytics<\/p>\n<p>This shift has important implications for retailers and brands.<\/p>\n<p>Historically, the consumer journey involved multiple touchpoints. Shoppers searched online, visited retailer websites, compared prices, read reviews, and looked for discounts before making a final purchase. AI has the potential to compress much of that process, serving as a&#8230;<\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/garydrenik\/2026\/06\/16\/ai-is-the-new-search-bar-but-finding-the-best-deal-takes-more\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI Is The New Search Bar, But Finding The Best Deal Takes More https:\/\/www.forbes.com\/sites\/garydrenik\/2026\/06\/16\/ai-is-the-new-search-bar-but-finding-the-best-deal-takes-more\/ Publish&#8230;<\/p>\n","protected":false},"author":1,"featured_media":274470,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6a303a76a21ec60e80c7230f\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20,19],"class_list":["post-274469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence","tag-generative-ai"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/274469"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=274469"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/274469\/revisions"}],"predecessor-version":[{"id":274471,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/274469\/revisions\/274471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/274470"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=274469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=274469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=274469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}