{"id":273698,"date":"2026-06-15T13:22:00","date_gmt":"2026-06-15T17:22:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/15\/skechers-lends-its-comfort-shoe-technology-to-serta-mattresses-in-surprising-new-partnership\/"},"modified":"2026-06-15T13:55:18","modified_gmt":"2026-06-15T17:55:18","slug":"skechers-lends-its-comfort-shoe-technology-to-serta-mattresses-in-surprising-new-partnership","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/15\/skechers-lends-its-comfort-shoe-technology-to-serta-mattresses-in-surprising-new-partnership\/","title":{"rendered":"Skechers Lends Its Comfort Shoe Technology to Serta Mattresses in Surprising New Partnership"},"content":{"rendered":"

Skechers Lends Its Comfort Shoe Technology to Serta Mattresses in Surprising New Partnership<\/a><\/p>\n

https:\/\/finance.yahoo.com\/sectors\/technology\/articles\/skechers-lends-comfort-shoe-technology-172212640.html<\/a><\/p>\n

Publish Date: 2026-06-15 13:22:00<\/a><\/p>\n

Source Domain: finance.yahoo.com<\/a><\/p>\n

In an unexpected turn of events, Skechers is set to bring its comfort shoe technology to mattresses through a new deal with Serta.<\/p>\n

Called the \u201cSkechers Collection, powered by Serta Innovation,\u201d the line combines three hallmark features inspired by the shoe brand\u2019s most popular footwear technology including CozyFit for adaptive, body-conforming comfort; Max Cushioning for enhanced pressure relief and plush support; and Arch Fit for targeted alignment and ergonomic stability.<\/p>\n

More from WWD<\/strong><\/p>\n

Skechers noted that its new mattress collection is \u201cbuilt to appeal to a broad range of consumers seeking better sleep as part of an active, modern lifestyle.\u201d The collection will be available at accessible premium price points with estimated queen mattress prices ranging from $699 to $1,399.<\/p>\n

Steve Mandel, vice president of global brand licensing at Skechers USA, said in a statement that the company is optimistic about extending the brand into the sleep category with a partner that shares its commitment to comfort and innovation.<\/p>\n

\u201cSerta brings deep category expertise and a strong retail footprint, making them an ideal partner to translate our comfort technologies into a compelling mattress offering,\u201d Mandel noted.<\/p>\n

Skechers, Serta, Mattresses, partnership, collaboration, comfort, shoes, footwear <\/p>\n

\u201cThis launch represents a powerful intersection of two category leaders,\u201d Dominick Azevedo, chief sales officer of Serta Simmons Bedding, added. \u201cSkechers has built an extraordinary reputation for delivering comfort at scale, and we\u2019re excited to bring that same trusted experience into the mattress category. Retailers will benefit from the immediate brand recognition and consumer demand that Skechers commands.\u201d<\/p>\n

This is the latest project from Skechers since it officially went private in September following a May 2025 announcement that the third largest footwear company in the world inked a $9 billion go-private deal with Brazilian…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Skechers Lends Its Comfort Shoe Technology to Serta Mattresses in Surprising New Partnership https:\/\/finance.yahoo.com\/sectors\/technology\/articles\/skechers-lends-comfort-shoe-technology-172212640.html Publish…<\/p>\n","protected":false},"author":1,"featured_media":273699,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s.yimg.com\/os\/en\/footwear_news_finance_8\/5bc1f09e572ee5b3e6dec9ac9fb9b58f","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[62],"class_list":["post-273698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-innovation"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/273698"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=273698"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/273698\/revisions"}],"predecessor-version":[{"id":273701,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/273698\/revisions\/273701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/273699"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=273698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=273698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=273698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}