{"id":271700,"date":"2026-06-12T18:20:00","date_gmt":"2026-06-12T22:20:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/12\/apple-loop-iphone-18-pro-cost-iphone-ultra-specs-siri-ai-fights-eu\/"},"modified":"2026-06-12T19:40:09","modified_gmt":"2026-06-12T23:40:09","slug":"apple-loop-iphone-18-pro-cost-iphone-ultra-specs-siri-ai-fights-eu","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/12\/apple-loop-iphone-18-pro-cost-iphone-ultra-specs-siri-ai-fights-eu\/","title":{"rendered":"Apple Loop: iPhone 18 Pro Cost, iPhone Ultra Specs, Siri AI Fights EU"},"content":{"rendered":"

Apple Loop: iPhone 18 Pro Cost, iPhone Ultra Specs, Siri AI Fights EU<\/a><\/p>\n

https:\/\/www.forbes.com\/sites\/ewanspence\/2026\/06\/12\/apple-news-headlines-iphone-18-pro-price-macbook-neo-update-siri-ai\/<\/a><\/p>\n

Publish Date: 2026-06-12 18:20:00<\/a><\/p>\n

Source Domain: www.forbes.com<\/a><\/p>\n

Attendees watch the keynote presentation during the Apple WWDC 2026 (Photo by Justin Sullivan\/Getty Images)<\/span><\/p>\n

Getty Images<\/p>\n

Taking a look back at this week\u2019s news and headlines from across the Apple world, including iPhone 18 Pro cost, iPhone Ultra specs, MacBook Neo\u2019s annual updates, iOS 27\u2019s big ask, Apple\u2019s AI approach, Europe not getting Siri AI, and goodbye Time Capsule.<\/p>\n

Apple Loop is here to remind you of a few of the many discussions around Apple in the last seven days. You can also read my weekly digest of Android news here on Forbes.<\/p>\n

Why Your iPhone 18 Pro Will Cost More<\/h2>\n

Apple should keep the base iPhone 18 Pro at the same price as last year\u2019s iPhone 17 Pro, but that doesn\u2019t mean it\u2019s going to cost you the same. With Siri AI and advanced options for Apple Intelligence expected to become premium services, the lifetime cost is going to rise. I examined the impact of AI here on Forbes:<\/p>\n

“It’s likely this will be rolled into Apple One, obscuring the true cost of Apple Intelligence behind a trial period and the sticky subscriptions of Apple Music and Apple TV. The addition of a new service, if priced similarly to others, could cost consumers $15 per month to fully realise AI on their smartphones.”<\/p>\n

Any Colour Of iPhone Ultra You Like, As Long As It’s White<\/h2>\n

More details about Apple\u2019s first foldable, the presumptively named iPhone 18 Ultra, were published this week, and it comes with a significant design choice. Apple may be leaning into cherry as the iPhone 18 colour, but the Ultra may do a reverse Henry Ford. Forbes contributor Davd Phelan brings the reports together for a notable conclusion:<\/p>\n

“Black versions of Apple devices are de rigueur, so to omit one for the initial folding iPhone would be a surprise. And it would also mean the foldable would be the first iPhone since 2007, when the original model was released, that was only available in one color.”<\/p>\n

The MacBook Neo’s Promise Of Annual Updates<\/h2>\n

One of the key advantages of Apple\u2019s MacBook Neo is the use…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple Loop: iPhone 18 Pro Cost, iPhone Ultra Specs, Siri AI Fights EU https:\/\/www.forbes.com\/sites\/ewanspence\/2026\/06\/12\/apple-news-headlines-iphone-18-pro-price-macbook-neo-update-siri-ai\/ Publish…<\/p>\n","protected":false},"author":1,"featured_media":271701,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6a2c4107d5ad4f08255964ab\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[69,80,81],"class_list":["post-271700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-ios","tag-iphone-17","tag-iphone-18"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/271700"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=271700"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/271700\/revisions"}],"predecessor-version":[{"id":271702,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/271700\/revisions\/271702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/271701"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=271700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=271700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=271700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}