{"id":269966,"date":"2026-06-11T04:17:00","date_gmt":"2026-06-11T08:17:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/11\/sm-strengthens-customer-trust-through-privacy\/"},"modified":"2026-06-11T04:45:15","modified_gmt":"2026-06-11T08:45:15","slug":"sm-strengthens-customer-trust-through-privacy","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/11\/sm-strengthens-customer-trust-through-privacy\/","title":{"rendered":"SM strengthens customer trust through privacy"},"content":{"rendered":"<p><a href=\"https:\/\/insiderph.com\/winning-sm-strengthens-customer-trust-through-privacy\">SM strengthens customer trust through privacy<\/a><\/p>\n<p><a href=\"https:\/\/insiderph.com\/winning-sm-strengthens-customer-trust-through-privacy\">https:\/\/insiderph.com\/winning-sm-strengthens-customer-trust-through-privacy<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-11 04:17:00<\/a><\/p>\n<p>Source Domain: <a href=\"insiderph.com\">insiderph.com<\/a><\/p>\n<p><span style=\"font-weight:700;font-style:normal;text-decoration:none;\">Insider Spotlight<\/span><\/p>\n<ul>\n<li><span style=\"font-weight:400;font-style:normal;text-decoration:none;\">SM Retail continues to deepen data governance as part of corporate governance<\/span><\/li>\n<li><span style=\"font-weight:400;font-style:normal;text-decoration:none;\">Customer trust and responsible data handling remain central to operations<\/span><\/li>\n<li><span style=\"font-weight:400;font-style:normal;text-decoration:none;\">National Privacy Commission recognition highlights compliance efforts<\/span><\/li>\n<\/ul>\n<h3>SM Retail is doubling down on data governance as Philippine businesses face growing pressure to protect customer information and strengthen digital trust.\u00a0<\/h3>\n<p><span style=\"font-weight:400;font-style:normal;text-decoration:none;\">The retailer is embedding privacy practices across its operations, positioning responsible data management as a key component of customer loyalty and long-term business resilience.<\/span><\/p>\n<p><span style=\"font-weight:700;font-style:normal;text-decoration:none;\">Why it matters<\/span><\/p>\n<p><span style=\"font-weight:400;font-style:normal;text-decoration:none;\">That focus recently earned SM Retail the National Privacy Commission\u2019s (NPC) Seal of Registration Compliance Excellence Award for the Private Sector during the National Data Privacy Conference.\u00a0<\/span><\/p>\n<p><span style=\"font-weight:400;font-style:normal;text-decoration:none;\">The recognition is given to organizations that demonstrate transparency and accountability through the visible display of their NPC Seal of Registration across operations and digital touchpoints.<\/span><\/p>\n<p>        SM Retail, the retail arm of the SM Group, received the NPC Seal of Registration Compliance Excellence Award for the Private Sector at the National Data Privacy Conference in Para\u00f1aque City. In photo are officers from the SM Retail Data Privacy &#038; Protection Team Bernadette C. Salinas (left), chief data officer; Atty. Mikhail Josef P. Soriano, manager; Leyson N. San Juan, data protection officer and AVP; Lorenz Victor D. Anyayahan, senior manager; and Luis Angelo D. De Castro, senior manager. | Contributed photo      <\/p>\n<p><span style=\"font-weight:400;font-style:normal;text-decoration:none;\">Large consumer-facing companies are increasingly treating privacy not merely as a regulatory requirement but as a strategic business priority. As data collection expands across retail channels, organizations are under heightened scrutiny to safeguard personal information and maintain consumer confidence.<\/span><\/p>\n<p><span style=\"font-weight:400;font-style:normal;text-decoration:none;\">\u201cWe are grateful for this recognition from NPC. We understand how critical data governance is&#8230;<\/span><\/p>\n<p><a href=\"https:\/\/insiderph.com\/winning-sm-strengthens-customer-trust-through-privacy\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SM strengthens customer trust through privacy https:\/\/insiderph.com\/winning-sm-strengthens-customer-trust-through-privacy Publish Date: 2026-06-11 04:17:00 Source Domain: insiderph.com Insider&#8230;<\/p>\n","protected":false},"author":1,"featured_media":269968,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/insiderph.com\/uploads\/articles\/thumb_1781165165168_vhntqdmobrg4js9lzucp-800x600.webp?v=1","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-269966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/269966"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=269966"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/269966\/revisions"}],"predecessor-version":[{"id":269970,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/269966\/revisions\/269970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/269968"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=269966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=269966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=269966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}