{"id":269508,"date":"2026-06-10T13:37:00","date_gmt":"2026-06-10T17:37:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/10\/davidgoliath-launches-creative-technology-department-doubling-down-on-the-future-of-storytelling\/"},"modified":"2026-06-10T13:55:32","modified_gmt":"2026-06-10T17:55:32","slug":"davidgoliath-launches-creative-technology-department-doubling-down-on-the-future-of-storytelling","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/10\/davidgoliath-launches-creative-technology-department-doubling-down-on-the-future-of-storytelling\/","title":{"rendered":"David&#038;Goliath Launches Creative Technology Department, Doubling Down on the Future of Storytelling \u00a0"},"content":{"rendered":"<p><a href=\"https:\/\/roastbrief.us\/davidgoliath-launches-creative-technology-department-doubling-down-on-the-future-of-storytelling\/\">David&#038;Goliath Launches Creative Technology Department, Doubling Down on the Future of Storytelling \u00a0<\/a><\/p>\n<p><a href=\"https:\/\/roastbrief.us\/davidgoliath-launches-creative-technology-department-doubling-down-on-the-future-of-storytelling\/\">https:\/\/roastbrief.us\/davidgoliath-launches-creative-technology-department-doubling-down-on-the-future-of-storytelling\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-10 13:37:00<\/a><\/p>\n<p>Source Domain: <a href=\"roastbrief.us\">roastbrief.us<\/a><\/p>\n<p class=\"wp-block-paragraph\"><strong>LOS ANGELES \u2013 JUNE 9, 2026<\/strong> \u2013 David&#038;Goliath (D&#038;G) today announced the launch of a new Creative Technology department, further strengthening the agency\u2019s commitment to blending human creativity with emerging technologies to drive modern brand storytelling. D&#038;G has added longtime industry leader <strong>Antonio Marcato<\/strong> to lead the division as Managing Director, Creative Technology.<\/p>\n<p class=\"wp-block-paragraph\">Marcato brings more than two decades of experience operating at the intersection of creativity, technology, and innovation. An award-winning creative leader, he has built a career developing breakthrough campaigns and immersive experiences powered by Artificial Intelligence, Augmented Reality, and Virtual Reality for global brands and platforms.<\/p>\n<p class=\"wp-block-paragraph\">In his new role, Marcato will lead D&#038;G\u2019s creative technology efforts, partnering across disciplines to integrate AI, machine learning, AR, VR, and other advanced tools into the agency\u2019s work, from insight development to production and storytelling. Marcato will be based in D&#038;G\u2019s Los Angeles office and report directly to Founder and Creative Chairman <strong>David Angelo<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">\u201cAntonio is a rare kind of builder, someone who doesn\u2019t just follow where technology is going, but helps define what it means for brands and culture,\u201d said Angelo. \u201cFor us, innovation has never been about chasing trends but creatively unlocking new ways to solve real business challenges. As we continue to invest in the future of creativity, Antonio\u2019s ability to fuse storytelling with emerging platforms will unlock entirely new possibilities for our clients.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cI\u2019ve long admired David&#038;Goliath as an agency that leads with bravery, and where bold ideas aren\u2019t just encouraged but expected to move people and shape culture,\u201d said Marcato. \u201cWhat excites me most is the opportunity to amplify that ethos through technology. Using AI and emerging platforms not as novelty, but as fundamental tools to power human creativity at scale. We have a chance to&#8230;<\/p>\n<p><a href=\"https:\/\/roastbrief.us\/davidgoliath-launches-creative-technology-department-doubling-down-on-the-future-of-storytelling\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>David&#038;Goliath Launches Creative Technology Department, Doubling Down on the Future of Storytelling \u00a0 https:\/\/roastbrief.us\/davidgoliath-launches-creative-technology-department-doubling-down-on-the-future-of-storytelling\/ Publish&#8230;<\/p>\n","protected":false},"author":1,"featured_media":269509,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/roastbrief.us\/wp-content\/uploads\/2026\/06\/image-59.png","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[66,62],"class_list":["post-269508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-emerging","tag-innovation"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/269508"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=269508"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/269508\/revisions"}],"predecessor-version":[{"id":269510,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/269508\/revisions\/269510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/269509"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=269508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=269508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=269508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}