{"id":269469,"date":"2026-06-10T12:59:00","date_gmt":"2026-06-10T16:59:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/10\/hot-takes-ai-will-improve-advice-quality-not-scale-says-kitces\/"},"modified":"2026-06-10T13:10:31","modified_gmt":"2026-06-10T17:10:31","slug":"hot-takes-ai-will-improve-advice-quality-not-scale-says-kitces","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/10\/hot-takes-ai-will-improve-advice-quality-not-scale-says-kitces\/","title":{"rendered":"Hot Takes: AI Will Improve Advice Quality Not Scale Says Kitces"},"content":{"rendered":"<p><a href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/ai-will-improve-advice-quality-not-scale-kitces-says\">Hot Takes: AI Will Improve Advice Quality Not Scale Says Kitces<\/a><\/p>\n<p><a href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/ai-will-improve-advice-quality-not-scale-kitces-says\">https:\/\/www.wealthmanagement.com\/artificial-intelligence\/ai-will-improve-advice-quality-not-scale-kitces-says<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-10 12:59:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.wealthmanagement.com\">www.wealthmanagement.com<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">It was a morning packed with spicy wings and spicier takes from Woodgate Financial Senior Partner and Financial Planner Jason Pereira and Michael Kitces, chief financial planning Nerd at Kitces.com, at the Wealth Management EDGE conference at The Boca Raton resort in Boca Raton, Fla.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">It was the second bite of the wing for Pereira and Kitces in a morning session modeled after the famous television show \u201cHot Ones,\u201d in which host Sean Evans interviews celebrities as they down increasingly spicy hot wings.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Kitces and Periera previously tested their luck (and their taste buds) during the <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">first Hot Takes session at Wealth Management EDGE in 2024<\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">, and this time didn\u2019t disappoint. Downing milk between wings, Kitces and Periera dished on some of the industry\u2019s hottest topics, including artificial intelligence, organic growth and tech vendor consolidation.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">According to Kitces, the industry\u2019s \u201cfocused obsession\u201d on how AI can improve efficiency and support scale is \u201cfundamentally wrong,\u201d and will play out differently than advisors expect.\u00a0<\/span><\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\"><span data-testid=\"related-article-title\" class=\"RelatedArticle-Title\">Related:<\/span>Could AI Create a Sea of Sameness in the Industry?<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">When new tech promises more speed, Kitces believed employees often opt to \u201cgo deeper\u201d because they have more time to do so. It could lead to a situation in which the bevy of information and options AI provides will elongate client meetings and prep time, rather than reducing tasks.\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Instead of unbridled scale, Kitces felt AI\u2019s greatest promise lay in the quality of advice, believing clients would get better financial planning, investment analyses, relationships and outcomes.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">\u201cSo, I don\u2019t think this is a net bad at all for the industry,\u201d he said. \u201cBut what if the future is not that we have 40% more client loads? What if the future is that we have the exact same client loads and the advice is 40% better?\u201d<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">As the duo dug into their second wing (doused with \u201cHot Bergine\u201d sauce), Periera agreed, recalling a meeting with an AI company pitching products&#8230;<\/span><\/p>\n<p><a href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/ai-will-improve-advice-quality-not-scale-kitces-says\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hot Takes: AI Will Improve Advice Quality Not Scale Says Kitces https:\/\/www.wealthmanagement.com\/artificial-intelligence\/ai-will-improve-advice-quality-not-scale-kitces-says Publish Date: 2026-06-10&#8230;<\/p>\n","protected":false},"author":1,"featured_media":269470,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/eu-images.contentstack.com\/v3\/assets\/bltabaa95ef14172c61\/blt18ebcef8635e4aeb\/6a29972450e5a21a7c65bafe\/michael-kitces-pereira-wings.jpg?disable=upscale&width=1200&height=630&fit=crop","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-269469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/269469"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=269469"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/269469\/revisions"}],"predecessor-version":[{"id":269471,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/269469\/revisions\/269471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/269470"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=269469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=269469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=269469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}