{"id":268848,"date":"2026-06-09T19:54:00","date_gmt":"2026-06-09T23:54:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/09\/does-ai-make-us-more-productive-at-work-yes-but-theres-a-catch\/"},"modified":"2026-06-09T20:10:14","modified_gmt":"2026-06-10T00:10:14","slug":"does-ai-make-us-more-productive-at-work-yes-but-theres-a-catch","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/09\/does-ai-make-us-more-productive-at-work-yes-but-theres-a-catch\/","title":{"rendered":"Does AI make us more productive at work? Yes, but there\u2019s a catch."},"content":{"rendered":"

Does AI make us more productive at work? Yes, but there\u2019s a catch.<\/a><\/p>\n

https:\/\/www.forbes.com.au\/news\/leadership\/does-ai-make-us-more-productive-at-work-yes-but-theres-a-catch\/<\/a><\/p>\n

Publish Date: 2026-06-09 19:54:00<\/a><\/p>\n

Source Domain: www.forbes.com.au<\/a><\/p>\n

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\n\t\t\t\t\t\t\tPublished on\t\t\t\t\t\t<\/span><\/p>\n

\t\t\t\t\t\t\tJune 10, 2026\n\t\t\t\t\t<\/p>\n

Opinion: Introducing AI in your workplace will not magically lift productivity, argues Lucio Ribeiro. For that to happen, we need to make some changes to how we work.<\/h5>\n

AI will make us more productive as long as we change how we work. Image: Getty Images.<\/p>\n

In 1987, the Nobel laureate economist Robert Solow looked at decades of computing investment and noticed something awkward.<\/p>\n

Computers were everywhere. Offices, factories, banks, they all had them. But the productivity numbers hadn\u2019t really moved. He wrote the line economists that have been quoting ever since: \u201cYou can see the computer age everywhere\u00a0but\u00a0in the productivity statistics.\u201d\u00a0<\/p>\n

That famous observation became known as the \u201cProductivity Paradox\u201c. It perfectly captures the frustrating disconnect between visible, sweeping technological revolutions and the hard economic data measuring output per worker.\u00a0<\/p>\n

Sam Altman\u2019s admission<\/h5>\n

It took about fifteen years for that to change. The gains were real. The problem was that companies had not yet changed enough for the gains to show up properly. The machines arrived before the operating model caught up.<\/p>\n

And that feels uncomfortably familiar with artificial intelligence. Recently, Sam Altman, a man with more financial incentive to champion AI than almost anyone, admitted that AI has not delivered the productivity gains companies expected. Every consultant in the country could read that as a verdict. AI promised transformation and gave us, at best, faster email. I read it differently. I think we are living through Solow\u2019s paradox again. And many leaders are mistaking the lag for failure.<\/p>\n

Change takes time<\/h5>\n

Here is what I have seen happening across Australian enterprises over the past two years. A leadership team signs the Microsoft Copilot agreement. The licences go out. Someone runs a training session. A group gets…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Does AI make us more productive at work? Yes, but there\u2019s a catch. https:\/\/www.forbes.com.au\/news\/leadership\/does-ai-make-us-more-productive-at-work-yes-but-theres-a-catch\/ Publish…<\/p>\n","protected":false},"author":1,"featured_media":268849,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.forbes.com.au\/wp-content\/uploads\/2024\/03\/GettyImages-547250750-1-e1780888763957.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-268848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/268848"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=268848"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/268848\/revisions"}],"predecessor-version":[{"id":268850,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/268848\/revisions\/268850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/268849"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=268848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=268848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=268848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}