{"id":268624,"date":"2026-06-09T14:59:00","date_gmt":"2026-06-09T18:59:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/09\/sundial-media-technology-group-launches-global-creator-marketing-agency-theia-names-pamela-zapata-to-lead\/"},"modified":"2026-06-09T15:20:34","modified_gmt":"2026-06-09T19:20:34","slug":"sundial-media-technology-group-launches-global-creator-marketing-agency-theia-names-pamela-zapata-to-lead","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/09\/sundial-media-technology-group-launches-global-creator-marketing-agency-theia-names-pamela-zapata-to-lead\/","title":{"rendered":"Sundial Media & Technology Group Launches Global Creator Marketing Agency THEIA, Names Pamela Zapata To Lead"},"content":{"rendered":"

Sundial Media & Technology Group Launches Global Creator Marketing Agency THEIA, Names Pamela Zapata To Lead<\/a><\/p>\n

https:\/\/www.forbes.com\/sites\/dominiquefluker\/2026\/06\/09\/sundial-media–technology-group-launches-global-creator-marketing-agency-theia-names-pamela-zapata-to-lead\/<\/a><\/p>\n

Publish Date: 2026-06-09 14:59:00<\/a><\/p>\n

Source Domain: www.forbes.com<\/a><\/p>\n

Pamela Zapata<\/span><\/p>\n

Henry Torres<\/p>\n

Today, Sundial Media & Technology Group (SMTG), a human connections company and home to ESSENCE, Refinery29, SOMOS, AFROPUNK and Beautycon\u2122, announced the launch of THEIA, its newly formed global creator marketing agency. Built at the intersection of culture, community and commerce, the agency will offer full-service creator marketing strategies to help brands expand their cultural power through creator-led storytelling, strategic partnerships, experiential activations, and social-first campaigns.<\/p>\n

Sundial Media & Technology Group also announced the appointment of Pamela Zapata as Head of THEIA. A seasoned leader in influencer and talent strategy, Zapata has led campaigns for global brands including Est\u00e9e Lauder, MAC Cosmetics, Bobbi Brown, La Mer, Dove, Suave, Aveda, Axe, and Popsicle. Before founding Society 18 in 2019, she held roles at E! Entertainment, Ryan Seacrest Productions, and StyleHaul, overseeing integrated marketing, talent strategy, production, and branded content initiatives.<\/p>\n

\u201cAt THEIA, we\u2019ll focus on building creator ecosystems that go beyond transactional influence and instead create long-term cultural relevance,\u201d said Pamela Zapata, Head of THEIA. \u201cConsumers are increasingly looking for authenticity, nuance, and creators who genuinely shape culture within their communities. Our approach is rooted in identifying those voices early, understanding audience behavior deeply, and helping brands show up in ways that feel credible and lasting. We\u2019re also committed to helping bridge the pay equity gap for creators by advocating for fair opportunities and long-term investment in diverse talent. With THEIA, we\u2019re building a true one-stop shop for brands \u2014 from creator strategy and talent partnerships to cultural storytelling and full-scale campaign execution.\u201d<\/p>\n

In tandem with the launch, Society18 has entered a strategic partnership with Sundial Media & Technology Group as a preferred creator agency partner….<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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