{"id":268267,"date":"2026-06-09T08:44:00","date_gmt":"2026-06-09T12:44:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/09\/apple-and-brussels-blame-each-other-for-delaying-european-union-rollout-of-siri-ai\/"},"modified":"2026-06-09T09:05:16","modified_gmt":"2026-06-09T13:05:16","slug":"apple-and-brussels-blame-each-other-for-delaying-european-union-rollout-of-siri-ai","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/09\/apple-and-brussels-blame-each-other-for-delaying-european-union-rollout-of-siri-ai\/","title":{"rendered":"Apple and Brussels blame each other for delaying European Union rollout of Siri AI"},"content":{"rendered":"

Apple and Brussels blame each other for delaying European Union rollout of Siri AI<\/a><\/p>\n

https:\/\/www.wsls.com\/business\/2026\/06\/09\/apple-and-brussels-blame-each-other-for-delaying-european-union-rollout-of-siri-ai\/<\/a><\/p>\n

Publish Date: 2026-06-09 08:44:00<\/a><\/p>\n

Source Domain: www.wsls.com<\/a><\/p>\n

Apple and the European Union are blaming each other for delaying a rollout of the iPhone maker\u2019s long awaited Siri AI app to European users. <\/p>\n

A spokesman for the 27-nation EU\u2019s executive arm on Tuesday disputed Apple\u2019s explanation for why the company can’t include European users when the app launches later this year.<\/p>\n

\u201cWe indeed need to set the record straight,\u201d European Commission spokesman Thomas Regnier said. \u201cThe decision not to roll out Siri AI in the EU is Apple\u2019s and Apple\u2019s only because absolutely nothing in the DMA prohibits Apple from introducing new products in the EU.” <\/p>\n

Regnier was referring to the Digital Markets Act, a tough EU rule book that aims to stop Big Tech “gatekeepers” from locking out rivals. <\/p>\n

Apple had blamed the DMA after unveiling its upgraded artificial intelligence assistant a day earlier at its annual developers conference. It said in a statement Monday that it wouldn’t be available for iPhone and iPad users in the EU, and did not provide any timetable. <\/p>\n

The DMA requires the biggest tech platforms to give access to rivals on equal terms. But Apple complained that under Brussels’ \u201cextreme interpretation\u201d of the rule book, the company would have to give any virtual assistant \u201cdirect access” to user data without \u201cessential protections.” Apple said it designed a solution and a plan to roll it out gradually over 18 months, but the commission rejected its proposals.<\/p>\n

Regnier had a different version. <\/p>\n

\u201cInstead of trying to find a suitable, compliant solution,” Apple merely asked the commission for a 18-month exemption, he told reporters at a regular briefing in Brussels. <\/p>\n

\u201cGuess what? That\u2019s not an option, because it would mean that no AI agent other than Siri AI, by the way, powered by Google, would have an equal chance to be chosen by iPhone users.”<\/p>\n

EU law is \u201cnon-negotiable,” Regnier said. \u201cThe commission won\u2019t give any exemptions, just like a police officer would not exempt a driver from respecting the speed…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple and Brussels blame each other for delaying European Union rollout of Siri AI https:\/\/www.wsls.com\/business\/2026\/06\/09\/apple-and-brussels-blame-each-other-for-delaying-european-union-rollout-of-siri-ai\/…<\/p>\n","protected":false},"author":1,"featured_media":268268,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/res.cloudinary.com\/graham-media-group\/image\/upload\/f_auto\/q_auto\/c_thumb,w_700\/v1\/media\/gmg\/RIFSLA5ILFFM5LJL73X7SPITDY.jpg?_a=DATAg1iuZAA0","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-268267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/268267"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=268267"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/268267\/revisions"}],"predecessor-version":[{"id":268269,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/268267\/revisions\/268269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/268268"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=268267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=268267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=268267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}