{"id":266952,"date":"2026-06-08T00:03:00","date_gmt":"2026-06-08T04:03:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/08\/chatgpt-ads-land-in-uk-as-openai-outlines-eu-privacy-rules\/"},"modified":"2026-06-08T00:20:09","modified_gmt":"2026-06-08T04:20:09","slug":"chatgpt-ads-land-in-uk-as-openai-outlines-eu-privacy-rules","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/08\/chatgpt-ads-land-in-uk-as-openai-outlines-eu-privacy-rules\/","title":{"rendered":"ChatGPT ads land in UK as OpenAI outlines EU privacy rules"},"content":{"rendered":"

ChatGPT ads land in UK as OpenAI outlines EU privacy rules<\/a><\/p>\n

https:\/\/digiday.com\/marketing\/chatgpt-ads-land-in-u-k-as-openai-outlines-eu-privacy-rules\/<\/a><\/p>\n

Publish Date: 2026-06-08 00:03:00<\/a><\/p>\n

Source Domain: digiday.com<\/a><\/p>\n

Weeks after OpenAI started laying the foundations for running ads in ChatGPT in Europe, it has now started putting up the walls, specifically around how those ads will comply with the region\u2019s privacy laws.<\/p>\n

In the latest update to its EU ads policy, which was added on June 2, OpenAI states that it will only serve ads to users who have explicitly opted in, and in turn that it will rely on that consent as the legal basis for processing personal data rather than \u201clegitimate interest\u201d \u2014 the broader, more contested basis some companies use to run targeted advertising without asking users directly.\u00a0<\/p>\n

Under the General Data Protection Regulation, that distinction matters since consent requires a clear, affirmative action from the user, and can be withdrawn at any time.<\/p>\n

\u201cYour consent, for Free and Go users, when we ask for it to personalize the ads you see,\u201d the policy states.<\/p>\n

If people consent to their data being used in those apps then they will get personalized ads based on past chats, memory, ad history as well as advertiser provided data, per the policy. If they don\u2019t consent to their data being used then they will get generic ads, which only use \u201climited information\u201d like the context of their current ChatGPT conversation such as location and time of data. In other words, they will get contextual ads, not tightly personalized ones.\u00a0<\/p>\n

The updates to the policy come as ChatGPT ads have started appearing in the U.K. though still with some caveats.<\/p>\n

OpenAI\u2019s Global head of ads Dave Dugan said as much as today. On LinkedIn, he posted: \u201cWe launched ChatGPT ads in the UK last night and proud to be working with the best talent in the industry like [director of AI, data and platform] Alejandro Saucedo and his team at Zalando!\u201d\u00a0Since then, Dentsu has also confirmed its clients are part of the U.K. ads pilot.<\/p>\n

The trial itself for now is reminiscent of what happened when it launched initially in the U.S. in February. At the time,…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

ChatGPT ads land in UK as OpenAI outlines EU privacy rules https:\/\/digiday.com\/marketing\/chatgpt-ads-land-in-u-k-as-openai-outlines-eu-privacy-rules\/ Publish Date: 2026-06-08…<\/p>\n","protected":false},"author":1,"featured_media":266954,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2026\/06\/sponsored-chat.001.jpeg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[103],"class_list":["post-266952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy","tag-general-data-protection-regulation"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/266952"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=266952"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/266952\/revisions"}],"predecessor-version":[{"id":266956,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/266952\/revisions\/266956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/266954"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=266952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=266952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=266952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}