{"id":266261,"date":"2026-06-07T00:00:00","date_gmt":"2026-06-07T04:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/07\/enshittification-reaches-social-media-for-zuckerberg-and-musk-your-friends-are-a-burden-they-just-want-you-to-see-ads-technology\/"},"modified":"2026-06-07T00:50:10","modified_gmt":"2026-06-07T04:50:10","slug":"enshittification-reaches-social-media-for-zuckerberg-and-musk-your-friends-are-a-burden-they-just-want-you-to-see-ads-technology","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/07\/enshittification-reaches-social-media-for-zuckerberg-and-musk-your-friends-are-a-burden-they-just-want-you-to-see-ads-technology\/","title":{"rendered":"\u2018Enshittification\u2019 reaches social media: \u2018For Zuckerberg and Musk, your \u2018friends\u2019 are a burden. They just want you to see ads\u2019 | Technology"},"content":{"rendered":"

\u2018Enshittification\u2019 reaches social media: \u2018For Zuckerberg and Musk, your \u2018friends\u2019 are a burden. They just want you to see ads\u2019 | Technology<\/a><\/p>\n

https:\/\/english.elpais.com\/technology\/2026-06-07\/enshittification-reaches-social-media-for-zuckerberg-and-musk-your-friends-are-a-burden-they-just-want-you-to-see-ads.html<\/a><\/p>\n

Publish Date: 2026-06-07 00:00:00<\/a><\/p>\n

Source Domain: english.elpais.com<\/a><\/p>\n

A friend is upset because you didn\u2019t \u201clike\u201d a photo from her last trip, but the truth is you haven\u2019t even had a chance to see it. Instead of displaying it on your feed, Instagram prioritized showing you ads for food. <\/p>\n

Upon logging onto X, the cascade of posts with the heading \u201cfor you\u201d includes a paid user launching into a pro-Nazi rant. You click to report it, but the content moderation system doesn\u2019t work. And, to make matters worse, the Nazi actually earns money from the interaction. <\/p>\n

There was a time when social media was useful for connecting with like-minded people, coordinating charitable initiatives, strengthening friendships, or forging romantic relationships. In recent years, however, these spaces have become more hostile, and not only because of hate speech, which social media giants are increasingly less willing to combat. Something seems to have broken down in the functionality of the internet, between Facebook\u2019s erratic algorithm and Google search results now headed by fabricated, AI-generated content and sponsored ads (while the correct response to your query is buried at the bottom of the page). <\/p>\n

In 2022, the Canadian-born writer and activist Cory Doctorow \u2013 a member of the Electronic Frontier Foundation (EFF) and a former observer delegate to the United Nations\u2019 World Intellectual Property Organization (WIPO) \u2013 coined a term for this phenomenon: \u201censhittification.\u201d Named Word of the Year by the American Dialect Society in 2023 and by the Australian Macquarie Dictionary in 2024, it encapsulates both a clear description of the accelerated decline of these social media platforms and \u2013 as Doctorow writes \u2013 an analysis based on three key elements: \u201cIt\u2019s an analysis that explains the way an online service gets worse, how that worsening unfolds, and the contagion that\u2019s causing everything to get worse, all at once.\u201d The 54-year-old compiled his thoughts on the subject in a book, titled Enshittification: Why Everything…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018Enshittification\u2019 reaches social media: \u2018For Zuckerberg and Musk, your \u2018friends\u2019 are a burden. They just…<\/p>\n","protected":false},"author":1,"featured_media":266262,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imagenes.elpais.com\/resizer\/v2\/7REMWPFBJJAALKOP7XU54KUMWA.jpg?auth=00cc14b3c1ffaae3213b927428632a2cc3756cfb1aa8732eda51c76f0ad6aec7&width=1200","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-266261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/266261"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=266261"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/266261\/revisions"}],"predecessor-version":[{"id":266263,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/266261\/revisions\/266263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/266262"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=266261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=266261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=266261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}