{"id":265095,"date":"2026-06-05T13:04:00","date_gmt":"2026-06-05T17:04:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/05\/ai-vendors-face-mission-creep-warning-from-firms\/"},"modified":"2026-06-05T13:15:12","modified_gmt":"2026-06-05T17:15:12","slug":"ai-vendors-face-mission-creep-warning-from-firms","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/05\/ai-vendors-face-mission-creep-warning-from-firms\/","title":{"rendered":"AI Vendors Face Mission Creep Warning From Firms"},"content":{"rendered":"<p><a href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/ai-vendors-face-mission-creep-warning-from-firms\">AI Vendors Face Mission Creep Warning From Firms<\/a><\/p>\n<p><a href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/ai-vendors-face-mission-creep-warning-from-firms\">https:\/\/www.wealthmanagement.com\/artificial-intelligence\/ai-vendors-face-mission-creep-warning-from-firms<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-05 13:04:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.wealthmanagement.com\">www.wealthmanagement.com<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Artificial intelligence has been the unavoidable focus of attention for firm leaders, retail advisors and conference attendees this year, as firms contend with how best to integrate the potential promise AI holds into their workflows.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Accompanying the rise of generative and agentic AI has been an explosion in the number of service providers touting their AI bona fides. However, some technology experts (including those in AI-based vendors) are warning providers and firms alike to be wary of a kind of mission creep in offering AI solutions to all problems.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">According to Sanctuary Wealth Chief Technology Officer Bob Coppola, trying to ensure firms \u201cstay in (their) lane\u201d is becoming a challenge when dealing with some AI-forward providers. Coppola said Sanctuary had gone as far as to \u201cforce\u2019 integration with its customer relationship management system to avoid problems.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">\u201cBut it\u2019s getting harder, because we\u2019re seeing a lot of the AI-based vendors are straying from what I would consider to be their core competency because they can,\u201d Coppola said during a panel at the BNY INSITE conference this week in Aurora, Colo. \u201cAnd the challenge that you have is it becomes anarchy.\u201d<\/span><\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\"><span data-testid=\"related-article-title\" class=\"RelatedArticle-Title\">Related:<\/span>The WealthStack Podcast: The AI Workforce Era with Andrei Pop<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">For Coppola and others at the conference, one of the biggest pitfalls in integrating AI vendor tools was maintaining legible data. According to Coppola, data is more important in the age of AI than ever before, as it will serve as the foundation for AI&#8217;s learning.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">\u201cI think that one of the challenges that we run into now is everybody thinks AI is the easy button; \u2018AI will manage the data for me,\u2019\u201d he said. \u201cAnd there\u2019s a lot of truth that it will learn from data. But if your data is inconsistent and you\u2019re calling a security something different in three different places, the AI is going to be confused.\u201d<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">On the sidelines of the conference,<\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">\u00a0<\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Zocks Chief Strategy Officer Steven Latow affirmed that RIAs (and,&#8230;<\/span><\/p>\n<p><a href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/ai-vendors-face-mission-creep-warning-from-firms\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI Vendors Face Mission Creep Warning From Firms https:\/\/www.wealthmanagement.com\/artificial-intelligence\/ai-vendors-face-mission-creep-warning-from-firms Publish Date: 2026-06-05 13:04:00 Source Domain:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":265097,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/eu-images.contentstack.com\/v3\/assets\/bltabaa95ef14172c61\/blte95f3c0c72ddad40\/6a2300c7465cc335ddb0d323\/bny-insite-ai-vendors.jpg?disable=upscale&width=1200&height=630&fit=crop","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[57],"class_list":["post-265095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-security"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/265095"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=265095"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/265095\/revisions"}],"predecessor-version":[{"id":265099,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/265095\/revisions\/265099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/265097"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=265095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=265095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=265095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}