{"id":264406,"date":"2026-06-04T17:44:00","date_gmt":"2026-06-04T21:44:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/04\/filtr-is-a-new-privacy-tool-that-blocks-ads-in-almost-every-iphone-and-mac-app\/"},"modified":"2026-06-04T18:00:13","modified_gmt":"2026-06-04T22:00:13","slug":"filtr-is-a-new-privacy-tool-that-blocks-ads-in-almost-every-iphone-and-mac-app-2","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/04\/filtr-is-a-new-privacy-tool-that-blocks-ads-in-almost-every-iphone-and-mac-app-2\/","title":{"rendered":"Filtr is a new privacy tool that blocks ads in almost every iPhone and Mac app"},"content":{"rendered":"<p><a href=\"https:\/\/techcrunch.com\/2026\/06\/04\/filtr-is-a-new-privacy-tool-that-blocks-ads-in-almost-every-iphone-and-mac-app\/\">Filtr is a new privacy tool that blocks ads in almost every iPhone and Mac app<\/a><\/p>\n<p><a href=\"https:\/\/techcrunch.com\/2026\/06\/04\/filtr-is-a-new-privacy-tool-that-blocks-ads-in-almost-every-iphone-and-mac-app\/\">https:\/\/techcrunch.com\/2026\/06\/04\/filtr-is-a-new-privacy-tool-that-blocks-ads-in-almost-every-iphone-and-mac-app\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-04 17:44:00<\/a><\/p>\n<p>Source Domain: <a href=\"techcrunch.com\">techcrunch.com<\/a><\/p>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Using an ad blocker is good for your security, privacy, and even the FBI recommends them to defend from online harms. But as much as ad blockers are great for cleaning up your browsing experience, these tools often do little to prevent the pervasive tracking from ads within apps.<\/p>\n<p class=\"wp-block-paragraph\">Now, thanks to a new feature in iOS 26 and macOS 26, one developer has built the first device-level ad blocker that works across all of Apple\u2019s main products \u2014 iPhones, iPads, and Macs \u2014 and isn\u2019t just limited to the browser.<\/p>\n<p class=\"wp-block-paragraph\">Filtr is a new tool created and maintained by Kaylee Serena Calderolla, the developer behind the popular Safari browser ad blocker Wipr. Wipr prevents ads from ever appearing in Safari, meaning that the ads won\u2019t load, nor will their tracking code that advertisers use to follow you around the web and snoop on which websites you visit. The result is a cleaner browsing experience, free from advertisers watching over your online activity.<\/p>\n<p class=\"wp-block-paragraph\">Filtr is an additional paid-for feature bundled into Wipr that goes one step further than ad-blocking in the browser by blocking ads in iPhone, iPad, and Mac apps. Filtr does this by using a new feature embedded in the latest Apple software called URL filters, which lets developers block access to certain websites or domains at the network level, rather than just in the browser.<\/p>\n<p><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>TechCrunch<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1957\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg\" alt=\"a screenshot of the Wipr app on iOS, showing the Filtr add-on, showing that it's activated and currently running.\" class=\"wp-image-3129729\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=69,150 69w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=138,300 138w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=768,1670 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=313,680 313w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=552,1200 552w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=589,1280 589w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=198,430 198w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=331,720 331w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=414,900 414w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=368,800 368w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=706,1536 706w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=307,668 307w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=172,375 172w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=284,617 284w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=244,531 244w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/wipr-filtr-app-2.jpeg?resize=23,50 23w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"\/><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>TechCrunch<\/span><\/p>\n<p class=\"wp-block-paragraph\">I use ad blockers across various devices all the time (even if websites like this one ask that you switch them off). I have \u2014 full disclosure \u2014 used Wipr as my main ad blocker on my Apple devices for years as a paying customer. I also use ad blockers on other browsers on my desktop computers and make use of a Pi-hole ad blocker, a small server that sits on my network at home and prevents ads from reaching any of my devices connected to my home Wi-Fi.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">But that still leaves my devices largely open to ads when I\u2019m not on my home network, as well as the various apps that I use&#8230;<\/p>\n<p><a href=\"https:\/\/techcrunch.com\/2026\/06\/04\/filtr-is-a-new-privacy-tool-that-blocks-ads-in-almost-every-iphone-and-mac-app\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Filtr is a new privacy tool that blocks ads in almost every iPhone and Mac&#8230;<\/p>\n","protected":false},"author":1,"featured_media":264409,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/ad-blocker-1609310276.jpg?resize=1200,766","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[84],"class_list":["post-264406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy","tag-tracking"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/264406"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=264406"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/264406\/revisions"}],"predecessor-version":[{"id":264411,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/264406\/revisions\/264411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/264409"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=264406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=264406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=264406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}