{"id":263651,"date":"2026-06-03T13:02:00","date_gmt":"2026-06-03T17:02:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/03\/gaining-visibility-in-the-ai-search-era\/"},"modified":"2026-06-04T03:45:11","modified_gmt":"2026-06-04T07:45:11","slug":"gaining-visibility-in-the-ai-search-era","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/03\/gaining-visibility-in-the-ai-search-era\/","title":{"rendered":"Gaining Visibility In The AI Search Era"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/cmo\/2026\/06\/03\/gaining-visibility-in-the-ai-search-era\/\">Gaining Visibility In The AI Search Era<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/cmo\/2026\/06\/03\/gaining-visibility-in-the-ai-search-era\/\">https:\/\/www.forbes.com\/sites\/cmo\/2026\/06\/03\/gaining-visibility-in-the-ai-search-era\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-03 13:02:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.forbes.com\">www.forbes.com<\/a><\/p>\n<p><strong>AI is revolutionizing everything that marketers accepted as gospel about the online search business<\/strong>. Sure, in years past Google periodically changed its PageRank algorithm and added different search functionalities, but those shifts were insignificant compared to how AI impacts search.<\/p>\n<p>The good news is that while AI demands a new strategy, <strong>the playbook isn\u2019t necessarily all that different from what you\u2019ve been doing with traditional SEO<\/strong>, HubSpot CMO Kipp Bodnar told me. In a recent interview, Bodnar laid out the differences between traditional and AI search\u2014both in what companies need to do and how to interpret the results. An excerpt from our conversation is later in this newsletter.<\/p>\n<p>We\u2019re taking a short break next week, so the next edition of Forbes CMO will land in your inboxes on Wednesday, June 17. <\/p>\n<p>Until next time.<\/p>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">This is the published version of Forbes\u2019 CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. <\/h3>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">Artificial Intelligence<\/h2>\n<p>While the vast majority of online shoppers have used AI in some way to help with purchases, there\u2019s still a large trust gap. <strong>More than two-thirds don\u2019t trust AI agents to buy things on their behalf<\/strong>, according to a new study from Horizon Media shared exclusively with Forbes. These customers aren\u2019t confident that AI agents will be acting in their best interests, and if there\u2019s a negative reaction to an automated purchase\u2014which the study found happens about 40% of the time\u2014then it is a direct hit to long-term loyalty of more than 27% of your customer base. <\/p>\n<p>While this is a large segment of loyal customers, <strong>it\u2019s no reason for brands to completely stay away from agentic e-commerce<\/strong>. Horizon found most customers want AI agents to provide research assistance and recommendations, but only 12% currently want fully automated product selections and purchases. Customers also tend to be more open to&#8230;<\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/cmo\/2026\/06\/03\/gaining-visibility-in-the-ai-search-era\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gaining Visibility In The AI Search Era https:\/\/www.forbes.com\/sites\/cmo\/2026\/06\/03\/gaining-visibility-in-the-ai-search-era\/ Publish Date: 2026-06-03 13:02:00 Source Domain: www.forbes.com&#8230;<\/p>\n","protected":false},"author":1,"featured_media":263652,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6a205db1d423abd7eb53a983\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-263651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/263651"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=263651"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/263651\/revisions"}],"predecessor-version":[{"id":263653,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/263651\/revisions\/263653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/263652"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=263651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=263651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=263651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}