{"id":262342,"date":"2026-06-02T15:49:00","date_gmt":"2026-06-02T19:49:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/02\/state-based-privacy-platform-requires-data-brokers-to-delete-californians-information\/"},"modified":"2026-06-02T16:15:09","modified_gmt":"2026-06-02T20:15:09","slug":"state-based-privacy-platform-requires-data-brokers-to-delete-californians-information","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/02\/state-based-privacy-platform-requires-data-brokers-to-delete-californians-information\/","title":{"rendered":"State-Based Privacy Platform Requires Data Brokers To Delete Californian’s Information"},"content":{"rendered":"

State-Based Privacy Platform Requires Data Brokers To Delete Californian’s Information<\/a><\/p>\n

https:\/\/keyt.com\/news\/california\/2026\/06\/02\/state-based-privacy-platform-requires-data-brokers-to-delete-californians-information\/<\/a><\/p>\n

Publish Date: 2026-06-02 15:49:00<\/a><\/p>\n

Source Domain: keyt.com<\/a><\/p>\n

SACRAMENTO, Calif. (KEYT) \u2013 A first-of-its-kind privacy platform allowing Californians to sign up and have some of their digital footprint deleted by data brokers has registered over 300,000 people before becoming active August 1 of this year. <\/p>\n

The Delete Request and Opt-out Platform (DROP), launched five months ago, gives Californians the opportunity to have more control over their digital data as well as who gathers and sells it.<\/p>\n

When we access the internet, we leave behind digital footprints, usually connected to the unique identifier assigned to our device. <\/p>\n

You might picture surfing on your cell phone or computer, but unique identifiers are used for anything that connects to the internet, such as smart TVs and even vehicles. <\/p>\n

Steps on how to find the unique identifier for your devices can be found here. <\/p>\n

By uploading the unique identifiers to the DROP system, information gathered about that specific device can be included in lists that data brokers will have to delete once you sign up. <\/p>\n

How long we stayed on a certain webpage and if we followed a link or an advertisement are all common examples of what data brokers gather and sell.<\/p>\n

That data can then be used to change the advertisements you see or to improve consumer outreach, but gathered information isn’t limited to basic consumer details though.<\/p>\n

Social Security numbers, bank account information, precise geolocation, and browsing history are types of valuable information that can be gathered without your permission and then sold to interested parties. <\/p>\n

The DROP program was created to give Californians more of a say by requiring more than 580 registered data brokers to delete the personal information of those who sign up explains the California Privacy Protection Agency (CalPrivacy). <\/p>\n

“DROP makes it easier than ever for Californians to have real control over their personal information,” shared Tom Kemp, Executive Director of CalPrivacy. “We built DROP to make…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

State-Based Privacy Platform Requires Data Brokers To Delete Californian’s Information https:\/\/keyt.com\/news\/california\/2026\/06\/02\/state-based-privacy-platform-requires-data-brokers-to-delete-californians-information\/ Publish Date: 2026-06-02 15:49:00…<\/p>\n","protected":false},"author":1,"featured_media":262344,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/keyt.b-cdn.net\/2024\/07\/California.png","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-262342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/262342"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=262342"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/262342\/revisions"}],"predecessor-version":[{"id":262345,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/262342\/revisions\/262345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/262344"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=262342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=262342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=262342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}