{"id":261455,"date":"2026-06-01T18:07:00","date_gmt":"2026-06-01T22:07:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/01\/cybersecurity-for-smes-a-danger-that-is-all-too-often-overlooked\/"},"modified":"2026-06-01T18:10:10","modified_gmt":"2026-06-01T22:10:10","slug":"cybersecurity-for-smes-a-danger-that-is-all-too-often-overlooked","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/01\/cybersecurity-for-smes-a-danger-that-is-all-too-often-overlooked\/","title":{"rendered":"Cybersecurity for SMEs: a danger that is all too often overlooked"},"content":{"rendered":"<p><a href=\"https:\/\/visionarymarketing.com\/en\/2026\/06\/01\/cybersecurity-for-smes-a-danger-that-is-all-too-often-overlooked\/\">Cybersecurity for SMEs: a danger that is all too often overlooked<\/a><\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/en\/2026\/06\/01\/cybersecurity-for-smes-a-danger-that-is-all-too-often-overlooked\/\">https:\/\/visionarymarketing.com\/en\/2026\/06\/01\/cybersecurity-for-smes-a-danger-that-is-all-too-often-overlooked\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-06-01 18:07:00<\/a><\/p>\n<p>Source Domain: <a href=\"visionarymarketing.com\">visionarymarketing.com<\/a><\/p>\n<p class=\"wp-block-paragraph\">Herv\u00e9 Kabla, with whom I co-authored several books, has just published a book on cybersecurity for SMEs. <strong>The CEO\u2019s Cybersecurity Playbook<\/strong> tackles a subject that many small business leaders still prefer to ignore. Not out of bad faith, but out of a stubborn conviction: that they are too small to be of interest to anyone. That conviction is precisely what makes them such attractive targets. I invited Herv\u00e9 to talk about the book on camera at the Visionary Marketing studio.<\/p>\n<h2 class=\"wp-block-heading\">SME Cybersecurity: The Ominous Threat They\u2019d All Rather Ignore<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2026\/05\/h-kabla-cybersecu-bouquin00-00-03-14still005-1024x576.jpg.webp\" alt=\"Cybers\u00e9curit\u00e9 des PME, ce danger par tous ignor\u00e9\" class=\"wp-image-86096\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2026\/05\/h-kabla-cybersecu-bouquin00-00-03-14still005-1024x576.jpg.webp 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2026\/05\/h-kabla-cybersecu-bouquin00-00-03-14still005-500x281.jpg.webp 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2026\/05\/h-kabla-cybersecu-bouquin00-00-03-14still005-768x432.jpg.webp 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2026\/05\/h-kabla-cybersecu-bouquin00-00-03-14still005-1536x864.jpg.webp 1536w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2026\/05\/h-kabla-cybersecu-bouquin00-00-03-14still005-390x220.jpg.webp 390w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2026\/05\/h-kabla-cybersecu-bouquin00-00-03-14still005.jpg.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<h3 class=\"wp-block-heading\">The SME: the Ideal Target for Cyber Attacks<\/h3>\n<p class=\"wp-block-paragraph\">The book opens with an observation that might seem blunt \u2014 were the reality not even harsher than the words.<\/p>\n<p><span id=\"more-86097\"\/><\/p>\n<p class=\"wp-block-paragraph\">\u201cThey have become, in just a few years, the preferred target of cybercriminals, precisely because they are fast, trusted, and often under protected.\u201d<\/p>\n<p>The CEO\u2019s Cybersecurity Playbook, p. 9<\/p>\n<p class=\"wp-block-paragraph\">The transcript of Herv\u00e9\u2019s talk confirms the diagnosis with equal candour: SMEs invest neither <strong>the technical means nor the awareness efforts<\/strong> required, and cyber attackers \u201cknow this only too well.\u201d<\/p>\n<p class=\"wp-block-paragraph\">What has changed is the nature of the attack itself. For a long time, cybercrime relied on manual targeting and deliberate intent. Today, attackers run automated sweeps of the internet on a massive scale, scanning for open vulnerabilities.<\/p>\n<p class=\"wp-block-paragraph\">\u201cIn the digital age, opportunity replaces intent.\u201d<\/p>\n<p>The CEO\u2019s Cybersecurity Playbook, p. 19<\/p>\n<p class=\"wp-block-paragraph\">Nobody is singling you out. You are simply exposed, and that is enough.<\/p>\n<h3 class=\"wp-block-heading\">Three Budget Lines, a Few Tens of Thousands of Euros<\/h3>\n<p class=\"wp-block-paragraph\">One of the questions SME leaders ask most often is also the simplest: what does it cost? Herv\u00e9\u2019s answer is precise. A cybersecurity budget for an SME amounts to \u201caround a few tens of thousands of euros\u201d and breaks down into three areas: technical solutions (software and hardware), an appropriate cyber insurance policy, and staff training and awareness. This trio is consistent with what the book develops at length: the technical&#8230;<\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/en\/2026\/06\/01\/cybersecurity-for-smes-a-danger-that-is-all-too-often-overlooked\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cybersecurity for SMEs: a danger that is all too often overlooked https:\/\/visionarymarketing.com\/en\/2026\/06\/01\/cybersecurity-for-smes-a-danger-that-is-all-too-often-overlooked\/ Publish Date: 2026-06-01&#8230;<\/p>\n","protected":false},"author":1,"featured_media":261457,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2026\/05\/h-kabla-cybersecu-bouquin00-00-03-14still005.jpg","fifu_image_alt":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-261455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/261455"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=261455"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/261455\/revisions"}],"predecessor-version":[{"id":261460,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/261455\/revisions\/261460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/261457"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=261455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=261455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=261455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}