{"id":260768,"date":"2026-06-01T04:30:00","date_gmt":"2026-06-01T08:30:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/06\/01\/taylor-swifts-bad-blood-with-ai-proves-sound-trademarks-rise\/"},"modified":"2026-06-01T04:55:23","modified_gmt":"2026-06-01T08:55:23","slug":"taylor-swifts-bad-blood-with-ai-proves-sound-trademarks-rise","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/06\/01\/taylor-swifts-bad-blood-with-ai-proves-sound-trademarks-rise\/","title":{"rendered":"Taylor Swift\u2019s \u2018Bad Blood\u2019 With AI Proves Sound Trademarks\u2019 Rise"},"content":{"rendered":"

Taylor Swift\u2019s \u2018Bad Blood\u2019 With AI Proves Sound Trademarks\u2019 Rise<\/a><\/p>\n

https:\/\/news.bloomberglaw.com\/legal-exchange-insights-and-commentary\/taylor-swifts-bad-blood-with-ai-proves-sound-trademarks-rise<\/a><\/p>\n

Publish Date: 2026-06-01 04:30:00<\/a><\/p>\n

Source Domain: news.bloomberglaw.com<\/a><\/p>\n

Taylor Swift, one of many celebrities victimized by artificial intelligence, is fighting back against AI-generated sound clones that can now replicate voices to a remarkable level of accuracy.<\/p>\n

TAS Rights Management filed trademark applications for Swift\u2019s spoken phrases \u201cHey, it\u2019s Taylor\u201d and \u201cHey, it\u2019s Taylor Swift\u201d to leverage trademark law against AI voice cloning. It\u2019s an area that the Lanham Act\u2014the 1946 federal trademark statute\u2014wasn\u2019t designed to cover.<\/p>\n

Several states have introduced deepfake-specific legislation to address the threat, but the lack of a federal deepfake statute and varying state right-of-publicity rights have prompted some brand owners and talent representatives to turn to the Lanham Act for a solution.<\/p>\n

Doctrinal hurdles and limitations on enforcement will make registering sensory marks a challenge. In the context of these constraints, the sound mark registration strategy appears to be a stopgap providing some protection against AI deepfakes while the legislative landscape catches up.<\/p>\n

Registration Hurdles<\/h2>\n

A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies the source of particular goods or services and has three main requirements.<\/p>\n

Distinctiveness:<\/strong> All trademarks can be inherently distinctive or can acquire distinctiveness through evidence of secondary meaning. This can include longstanding use, advertising, media coverage, and consumer recognition.<\/p>\n

The opening chimes and tones that accompany streaming platforms function as source-identifying trademarks in the form of sound marks. Much like a visual logo, a sequence of consistently used musical notes can create a distinctive auditory signature that consumers immediately associate with a particular service, reinforcing brand recognition and recall. These sounds operate as mnemonic devices that signal the origin of content before any words appear.<\/p>\n

Under trademark law, such sounds are protectable when they\u2019re sufficiently…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Taylor Swift\u2019s \u2018Bad Blood\u2019 With AI Proves Sound Trademarks\u2019 Rise https:\/\/news.bloomberglaw.com\/legal-exchange-insights-and-commentary\/taylor-swifts-bad-blood-with-ai-proves-sound-trademarks-rise Publish Date: 2026-06-01 04:30:00…<\/p>\n","protected":false},"author":1,"featured_media":260769,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/bwrite-static.bloombergindustry.com\/dims4\/default\/013f94c\/2147483647\/strip\/false\/crop\/6710x2586+6+1636\/resize\/960x370!\/quality\/90\/?url=https%3A%2F%2Fbloomberg-bna-brightspot.s3.us-east-1.amazonaws.com%2F12%2F96%2Fce28414f44219a57c13be9784af8%2Fgettyimages-2166915404.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-260768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/260768"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=260768"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/260768\/revisions"}],"predecessor-version":[{"id":260770,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/260768\/revisions\/260770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/260769"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=260768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=260768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=260768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}