{"id":260105,"date":"2026-05-29T10:10:00","date_gmt":"2026-05-29T14:10:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/29\/film-making-in-the-age-of-artificial-intelligence-film-making-in-the-age-of-artificial-intelligence\/"},"modified":"2026-05-31T04:56:25","modified_gmt":"2026-05-31T08:56:25","slug":"film-making-in-the-age-of-artificial-intelligence-film-making-in-the-age-of-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/29\/film-making-in-the-age-of-artificial-intelligence-film-making-in-the-age-of-artificial-intelligence\/","title":{"rendered":"Film-Making in the Age of Artificial Intelligence Film-Making in the Age of Artificial Intelligence"},"content":{"rendered":"<p><a href=\"https:\/\/www.sleek-mag.com\/article\/film-making-in-the-age-of-artificial-intelligence\/\">Film-Making in the Age of Artificial Intelligence Film-Making in the Age of Artificial Intelligence<\/a><\/p>\n<p><a href=\"https:\/\/www.sleek-mag.com\/article\/film-making-in-the-age-of-artificial-intelligence\/\">https:\/\/www.sleek-mag.com\/article\/film-making-in-the-age-of-artificial-intelligence\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-29 10:10:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.sleek-mag.com\">www.sleek-mag.com<\/a><\/p>\n<p>\n                                    <span class=\"sleek-article__category sleek-label\">Creative Impact<\/span><\/p>\n<p>                    29 May, 2026\n            <\/p>\n<p>        <img decoding=\"async\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2026\/05\/image-Cansu-Kuscu-1.jpeg\" alt=\"\" width=\"1461\" height=\"1920\" data-eio=\"l\"\/><\/p>\n<p class=\"sleek-flex--images-caption\">Photography by Cansu Kuscu.<\/p>\n<p>In Cannes, BMW explores how AI is reshaping the future of cinema.<\/p>\n<p>\u201cAt its core, Cannes has always been about human creativity, and that is something worth protecting,\u201d said Iris Knobloch, President of the Festival, during the opening weekend. Artificial intelligence has taken center stage in the discussions surrounding the 79th Cannes Film Festival on the French Riviera. Shining a spotlight on the very best of global filmmaking, this year\u2019s edition felt like a symbolic crossroads between legacy and future, centered around a fundamental question: what does it mean to create in an AI-driven world?<\/p>\n<p>On the occasion of launching the new BMW 7 Series, Paris-Tokyo-based multidisciplinary director Victor Boccard was commissioned to explore filmmaking between the physical and digital. Included alongside him were BMW brand voices Alton Mason, William Abadie and Palina Rojinski. \u201cI started creating the first part of the short film with a few sketches of the BMW i7 and brought it to life while travelling around the world using nothing but my laptop and AI. How would you do that in a traditional creative way? Impossible. It\u2019s such a revolution.\u201d Still, the director is confident that AI won\u2019t eclipse human talent. \u201cI don\u2019t see it as an independent force,\u201d he says, \u201cbut as a tool that can extend and enhance our skills while requiring direction.\u201d The final scenes of the project were shot in Cannes during sunset and sunrise on Boulevard de la Croisette. \u201cMerging digitally generated imagery and analog film feels contemporary, yet unexpected,\u201d Boccard explains.<\/p>\n<p>On La Croisette, Cannes\u2019 most glamorous street, everything seems to revolve around H\u00f4tel Martinez,&#8230;<\/p>\n<p><a href=\"https:\/\/www.sleek-mag.com\/article\/film-making-in-the-age-of-artificial-intelligence\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Film-Making in the Age of Artificial Intelligence Film-Making in the Age of Artificial Intelligence https:\/\/www.sleek-mag.com\/article\/film-making-in-the-age-of-artificial-intelligence\/&#8230;<\/p>\n","protected":false},"author":1,"featured_media":260106,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2026\/05\/image-Cansu-Kuscu-1.jpeg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-260105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/260105"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=260105"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/260105\/revisions"}],"predecessor-version":[{"id":260107,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/260105\/revisions\/260107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/260106"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=260105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=260105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=260105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}