{"id":259958,"date":"2026-05-30T23:42:00","date_gmt":"2026-05-31T03:42:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/30\/alibaba-group-signs-6-year-ai-deal-with-uefa-will-bring-360-replay-tech-to-major-events\/"},"modified":"2026-05-31T00:15:30","modified_gmt":"2026-05-31T04:15:30","slug":"alibaba-group-signs-6-year-ai-deal-with-uefa-will-bring-360-replay-tech-to-major-events","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/30\/alibaba-group-signs-6-year-ai-deal-with-uefa-will-bring-360-replay-tech-to-major-events\/","title":{"rendered":"Alibaba Group signs 6-year AI deal with Uefa, will bring 360 replay tech to major events"},"content":{"rendered":"

Alibaba Group signs 6-year AI deal with Uefa, will bring 360 replay tech to major events<\/a><\/p>\n

https:\/\/www.scmp.com\/sport\/football\/article\/3355442\/alibaba-group-signs-6-year-ai-deal-uefa-will-bring-360-replay-tech-major-events<\/a><\/p>\n

Publish Date: 2026-05-30 23:42:00<\/a><\/p>\n

Source Domain: www.scmp.com<\/a><\/p>\n

Alibaba Group and Uefa are bringing the Chinese giant\u2019s 360-degree replay technology to football, after signing an exclusive six-year deal covering several major tournaments in Europe.<\/p>\n

The partnership, which has been widely reported in state media, will see the sport\u2019s regional governing body join the International Olympic Committee and NBA China, among others, in working with Qwen, Alibaba\u2019s artificial intelligence model.<\/p>\n

With European football accelerating its digital transformation and fan engagement, Alibaba will become the official AI, cloud services and e-commerce partner for the Champions League, Europa League and Conference League from the 2027-28 season to the 2032-33 season, as well as Euro 2028.<\/p>\n

Aleksander Ceferin, the Uefa president, said he believed the technology company\u2019s expertise in artificial intelligence would help improve the experience of fans globally, while driving new ways for people to watch the sport.<\/p>\n

\u201cTogether with Alibaba, we will bring fans closer to the game in newer and more meaningful ways, making our competitions more engaging, more accessible and more immersive, while preserving the traditions, emotions and spirit that define European football,\u201d Cerefin said at a signing ceremony in Budapest hours before Paris Saint-Germain\u2019s penalty shoot-out win over Arsenal.<\/p>\n

Uefa president Aleksander Ceferin (left) and Alibaba Group chairman Joe Tsai at the signing ceremony. Photo: Handout<\/p>\n

During the partnership, Alibaba will use its AI technologies, including its Qwen large language model, to support fan interaction, media content management and event communications.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Alibaba Group signs 6-year AI deal with Uefa, will bring 360 replay tech to major…<\/p>\n","protected":false},"author":1,"featured_media":259959,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/cdn.i-scmp.com\/sites\/default\/files\/styles\/og_image_scmp_generic\/public\/d8\/images\/canvas\/2026\/05\/31\/9a9977cc-5728-4291-8775-dcc6810fd4ac_09c0925c.jpg?itok=S0_29b_g&v=1780198955","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-259958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/259958"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=259958"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/259958\/revisions"}],"predecessor-version":[{"id":259960,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/259958\/revisions\/259960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/259959"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=259958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=259958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=259958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}