{"id":259392,"date":"2026-05-29T23:09:00","date_gmt":"2026-05-30T03:09:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/29\/vermont-passes-opt-out-privacy-bill-06-01-2026\/"},"modified":"2026-05-30T05:20:20","modified_gmt":"2026-05-30T09:20:20","slug":"vermont-passes-opt-out-privacy-bill-06-01-2026","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/29\/vermont-passes-opt-out-privacy-bill-06-01-2026\/","title":{"rendered":"Vermont Passes Opt-Out Privacy Bill 06\/01\/2026"},"content":{"rendered":"<p><a href=\"https:\/\/www.mediapost.com\/publications\/article\/415433\/vermont-passes-opt-out-privacy-bill.html\">Vermont Passes Opt-Out Privacy Bill 06\/01\/2026<\/a><\/p>\n<p><a href=\"https:\/\/www.mediapost.com\/publications\/article\/415433\/vermont-passes-opt-out-privacy-bill.html\">https:\/\/www.mediapost.com\/publications\/article\/415433\/vermont-passes-opt-out-privacy-bill.html<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-29 23:09:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.mediapost.com\">www.mediapost.com<\/a><\/p>\n<p>,p  <\/p>\n<p class=\"western\">Vermont lawmakers have passed a<br \/>\nprivacy bill that gives residents the right to reject a common form of online ad targeting.<\/p>\n<p class=\"western\">The Vermont Data Privacy and Online Surveillance Act (S. 71), which now heads to Governor Phil Scott, specifically<br \/>\nenables people to opt out of the processing of their data for targeted advertising, generally defined by the bill as ads based on people&#8217;s online activity over time and across nonaffiliated sites or<br \/>\napps. <\/p>\n<p>That definition excludes ads based on current search queries, as well as ads based on\u00a0<span>content of the websites or apps where the ads are displayed. The definition also excludes<br \/>\nads based on people&#8217;s activity within a company&#8217;s own website or app.<\/span><\/p>\n<p>advertisement<\/p>\n<p>advertisement<\/p>\n<p class=\"western\">The proposed law also requires companies to honor opt-out requests sent via browser extensions or<br \/>\nuniversal settings (such as the Global Privacy Control). <\/p>\n<p>Those tools send the<br \/>\nequivalent of do-not-track commands to every site people visit.<\/p>\n<p class=\"western\">The measure additionally provides that businesses must obtain consumers&#8217; consent before processing &#8220;sensitive&#8221;<br \/>\ndata &#8212; including information about race, religion, sexual orientation, health conditions, biometrics and location data that can pinpoint location within a 1,750-foot radius.<\/p>\n<p class=\"western\">The bill tasks the attorney general with enforcement, and does not authorize lawsuits by private individuals.<\/p>\n<p>Two years ago, the Vermont legislature passed a privacy bill that<br \/>\nwould have\u00a0allowed consumers who were harmed by the collection or transfer of sensitive data to sue violators.<\/p>\n<p class=\"western\">That measure &#8212;\u00a0which drew opposition from business<br \/>\norganizations including the major ad industry groups &#8212; was\u00a0vetoed by the governor.<\/p>\n<p class=\"western\">Advocacy group<br \/>\nConsumer Reports said on Friday it was disappointed with the current bill.\u00a0<\/p>\n<p class=\"western\">\u201cWhat occurred in Vermont is an unfortunate but clarifying lesson on the brute power of<br \/>\nthe Big Tech lobby,&#8221; Matt Schwartz, senior policy analyst at Consumer Reports, stated.<\/p>\n<p class=\"western\">He added that the organization hopes the bill &#8220;is only a first&#8230;<\/p>\n<p><a href=\"https:\/\/www.mediapost.com\/publications\/article\/415433\/vermont-passes-opt-out-privacy-bill.html\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vermont Passes Opt-Out Privacy Bill 06\/01\/2026 https:\/\/www.mediapost.com\/publications\/article\/415433\/vermont-passes-opt-out-privacy-bill.html Publish Date: 2026-05-29 23:09:00 Source Domain: www.mediapost.com ,p&#8230;<\/p>\n","protected":false},"author":1,"featured_media":259393,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s3.amazonaws.com\/media.mediapost.com\/dam\/cropped\/2018\/12\/27\/montepeliervermontcapital_KadO2Dw.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-259392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/259392"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=259392"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/259392\/revisions"}],"predecessor-version":[{"id":259394,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/259392\/revisions\/259394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/259393"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=259392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=259392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=259392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}